If you’re serious about living an iconic life, you HAVE to start paying attention to your words!

What if I told you that you are solely responsible for what you’re experiencing in your life?

What if I told you that your words are magic and that every time you say them, whether to yourself or to someone else, they become truth?


Will you finally start paying attention?

I hope you do.

My experience has been that when people are dissatisfied in life they’re so fucking stuck in their misery that they don’t have a clue of what they’re saying.

They’re on automatic.

Stuck in the story.

And even though I can listen to them and see the web that they keep spinning, full of flies and knots and desperation, they simply don’t hear themselves.

They could.

But in general we have become quite the lazy species.

We’ve become so spoilt with technology that we seem to think as little as possible for ourselves.

I  could blame the schooling system in part – after all, the reigning system detests free thinking and insists on conformity and regurgitation of bullshit for a pass mark.

I could blame movies in part as it has robbed many people of the need to create pictures in their own minds from reading words off a page.

I’m not going to.

Because I believe that we’re way more powerful than any system or technology.

I believe that it’s the responsibility of each and every person to decide on their destiny and then to do whatever it takes to make their dreams come true.

That means waking the fuck up from the hypnotic trance of mediocrity.

That means thinking for yourself and questioning EVERYTHING, curious to find new ways and having the courage to explore, failing and succeeding on a continuous basis.

That means paying attention to your thoughts and your words and your actions and the impact it’s making on your life.

When you start finding the evidence for your words and thoughts, you will finally see the truth in what I’m saying.

And you will always find evidence for your beliefs Darling.

It’s the law.

Now, here’s the kicker,

YOU get to choose what evidence you want to find.

If you want to keep telling me you don’t have time to work on your desires, THAT is the evidence you will see everywhere in your life.  You will keep yourself so busy you don’t have time to go take a dump.

If you want to keep telling me you’re fat and exhausted and just don’t have what it takes to get your ass moving, THAT is the evidence you will see in the mirror.  An overweight, washed out person with a doughnut halfway to your mouth.

If you want to keep telling me that the economy is shit and you don’t have any money to invest in that which will transform your life, THAT is the evidence you will see in your bank account.  Broke with an insurmountable amount of debt from the third television, iPad and latest PS console in your living room.

If you want to keep telling me that your relationship is shit and you feel like a slave instead of a lover, THAT is the evidence you will see in the bedroom.  Not alone but completely lonely with your hands red from all the dishes you’ve washed during the day.

Every time you tell your story, you create MORE of your story.

You have a choice here.

You can keep telling me all the ‘truth and reality’ knowing from this point forward that you’re creating this shit


You can start telling me the new reality that you’re absolutely 100% determined to create.

No matter how long it will take – you need to slow down to speed up.

No matter how many times you might fail along the way – failure is information which gives you quantum leaps when you do it differently.

No matter of how tired you will feel at times – when you start living like an elite performer you learn how to plan using periodisation and recovery.

No matter how many naysayers you get along the way – I was told once you’re only successful once the haters come out of the woodwork.  I celebrate each of those little roaches!

No matter how many sacrifices you have to make – sacrifice backed by passion and love is a good thing when what you’re sacrificing has kept you from being your best version self.

Everything in life is a choice my friend.

And you can keep telling your same old drama of what a victim you are and how bad your life is and how you sacrifice everything for everyone but never feel appreciated.

But quite frankly it’s becoming fucking boring and I don’t want to hear it.

Misery loves company and there’s more than enough victims in the world who will enfold you and make you feel so sorry for yourself that you never get off the floor again.

It’s a choice.

If you’re still reading though, I’m willing to bet that even YOU are bored by your drama by now.


Then change your story.

Starting with the story you’re telling yourself in your head of what is and what is not possible – hint:  IMPOSSIBLE IS NOTHING!

Stop hanging out with the losers and start having stimulating conversations with those who are creating lives of thrive.

Speak that which you are determined to create and then actively seek evidence of your creation.


And your life will NEVER be the same again.

But it will take some balls my Darling.  Because you have to be willing to start at the bottom again, willing to feel uncomfortable.  Knowing that you have to retrain your mind and it’s going to hurt for a while because that muscle is probably so weak that at first you won’t even feel the contractions.  Then you will have DOMS set in.  Then you will learn to love the ache.  It will become your new addiction.

Are you ready?

Change your story today to change your results tomorrow.

For only death is inevitable.

Thriving truly is a choice.

With love always,


It’s about bloody time for you to be misunderstood!

When did your desire to be liked start dominating your desire to thrive?

When did you become placid and timid for the sake of approval?

To be part of the cool gang.

Those with inflated egos who truly have zero desire to do the seemingly impossible.

Those who simply want to exist from day to day, waiting for the weekend to roll around so they can break the routine with a different bullshit routine.

It’s prevalent wherever you look.

People sitting around mindlessly, listlessly, criticising those who have the balls to hustle.

They sit and complain of how unsocial we’ve become.

How we’re never available to entertain them.

How fucking selfish we are for putting ourselves first.

We who have the audacity to switch off our phones and put our dreams first.

Head down.

Shut out the noise.

Shut out the distractions.


In the zone.

Do you know what in the zone looks like Darling?

It looks like silence.

It looks like time suspended.

It looks like your potential POWER manifested in physical form!

In Think And Grow Rich Napoleon Hill states “People who accumulate great fortunes are generally known as cold-blooded and sometimes ruthless.  Often they are MISUNDERSTOOD.  What they have is WILLPOWER, which they mix with PERSISTENCE and use as the basis of their desires to ensure the attainment of their objectives.”

Do you even remember what willpower tastes like?

It tastes like metallic blood.

It tastes like acid fear swallowed for breakfast because you don’t have time to back down.

It tastes like cold grit in making the decisions others are too cowardly to make and taking full responsibility for the outcome.

Do you know what incredible force and focus it takes to cultivate persistence?

Day in and day out.

Total commitment.

Regardless of the pain and the sacrifice and the storm that rages around you.

Regardless of how many times you fail or get insulted or rejected by those who simply do not have the discipline and dedication it truly takes to reach epic success in your life.

Regardless of how tired you get at times.

Regardless of how much you ache.

And make no mistake Darling, everyone is exhausted and hurting just before the big race.

It’s part of the game.

It’s what distinguishes the wannabes from the true competitors.

The wannabes take it as a sign that they don’t have what it takes and they pull out.

The elites take it as a sign that all the hard work is paying off, they strategically recover, they bring their A game to the start line and they leave it all out there on the field.

Death Before Did Not Finish.

This is true for every aspect of success.

Not just money.

Iconic fitness.

Iconic relationships.

Iconic lifestyle.

Few have the burning desire to ever get to this level.

We are a misunderstood breed.

People look at us and think we’re sad lonely hermits not understanding that we don’t need the mindless chit-chat to be fulfilled.

We understand the power of quality conversations.

We understand that our DNA is simply not programmed to be crammed into the can of the average masses.

We choose the path of the lone wolf because distraction is not tolerated.

We are the 1% within the 1% who choose to live a life of purpose.

A life where drive, dedication, discipline and determination leads to fulfilment on the deepest of levels.

A space where you wake up excited and go to sleep satisfied.

We don’t require their understanding.

We don’t require their approval.

We are the misfits and proud of it.

If you’ve lost your way, if you’ve given in to the siren of likability, if you’ve slowed down to wait for those who are never going to rise, today is your wake-up call.

Today is your invitation to take a hard look around you and to see who you’ve surrounded yourself with.

Today is a potential turning point if you choose to make it so.

If you’re surrounded by the masses who smile and nod and hold your hands whilst singing kumbaya, start fucking running!

Really fast.

And don’t you dare stop until you’re alone.

Until you can hear the voice of your soul.

Until you’re misunderstood.

For death is inevitable.

Thriving is always a choice.

With love always,






Just because you’re distracted doesn’t mean you’re not hurting

You’re talking to the queen of distraction.

Distraction so that I didn’t have to own my shit.

My shit that I was scared all of the time.


For my physical safety.

For my emotional sanity.

Scared of staying.

Petrified of leaving.

Distraction so that I didn’t have to feel the pain.

The pain that ripped me apart every time I caught a glimpse of myself in the elevator doors.

The pain of seeing a ghost of my potential self.

Desperately trying to hide in the shadows.

Not to be seen.

Because being seen meant being tormented.

And I simply didn’t want to deal.

Distraction so that I wouldn’t have to find the solution to the pain.

The solution that was inside of me.

Buried under layers of protective bullshit.

I didn’t fit in to the mould that society had neatly laid out for me before I screamed out of my mother.

I didn’t want to be a good little girl.

I had no desire to be the good little woman.

I refuse to be average anything.

Except like so many others I got caught in the web of guilt and shame for not being like everyone else until I finally found myself so strangled up in the illusion that I could hardly breathe.

So I distracted myself.

I distracted myself with booze.

Thirty six shots of Tequila got the party started.

I distracted myself with diet pills.

I distracted myself with food.

I distracted myself with endless hours of soapies and television series.

I distracted myself with physical pain – so much pain.

Every time I found myself feeling a little bit of slack in the web, the slightest possibility of breaking free, I would reinforce that thread with more debt by convincing myself I needed the shiny new toy, I deserved it FFS, and in my debt I would stay numb.

I told myself that I was okay as long as everyone approved of me.

As long as they smiled.

Except all of this was worse than death.

Because inside of me I had betrayed the only person whose opinion truly matters – myself.

The betrayal of self is the ultimate torment Darling.

Because you can’t escape the pain with any amount of toys, debt, drugs, or whatever your form of distraction.

Betrayal of self is you pissing away your life.

Feeling meaningless.

Feeling as if you don’t have any purpose.


Tell me that doesn’t hurt like a motherfucker!

I know it does.

It took me all the way down.

Face down in the stink of shame and depression.

Which always brings us back to one thing –

we have to choose.

We have to choose to continue weaving that web which quite frankly was never predetermined even though we like to think it was.

We have to choose if we continue with our codependent behaviour, strangling the creative juices from our veins or grow a pair and reclaim our independence.

We have to choose if we continue causing ourselves physical pain to distract us from the emotional pain or if we go through the emotion, find the truth and rise!

We have to choose if we continue to incur more debt thereby ‘limiting’ our choices or if we take responsibility for our financial well being and start training our wealth consciousness muscles.

We have to choose if we continue to moan like a little bitch or if we put on those Alpha Female panties and start doing the work, the real work, to reclaim our truth that we are enough, that we have purpose, and start taking relentless action from this day forward.

Forgiving our past behaviours.

Forgiving those who taught us the painful lessons.

Forgiving society for the culture of mediocrity which has ultimately provided us with the platform to choose differently.

Forgiving ourselves for being human.

This only happens when we rip off the drug-infused bandage with such ferocity that we howl out in pain and then we draw that fucking line of ENOUGH AND NO MORE!



It only happens when we SET OURSELVES UP FOR SUCCESS BY CLEARING OUR ENVIRONMENTS OF ALL THAT CAN KNOCK US OFF COURSE  – all the toys and shows and drugs and those oh-so loving energy vampires.


Do you want to know how few people are willing to do this Darling?

Not even 1% of the human population.

How fucking sad is that?

And yet, they are not your responsibility.

YOUR responsibility is YOU!

And I want to know from you today, are you one of the 1%?

Are you willing to rip off that band-aid?

Are you willing to eradicate distraction?

Are you willing to eliminate the bullshit?

Are you willing to thrive?

For only death is inevitable.

Thriving is a choice that every Tom, Dick and Sally says they want, but only 1% will make.

With love eternal,


There comes a time when you just have to decide.

There’s this cancer in modern society – it’s called shame.

You can literally see it drip off people like black tar dragging them to a stand-still!

You see it in the way their shoulders are hunched, desperately trying to protect their hearts.

You see it in the way they apologise for their desires, apologise for taking up space, for breathing, for their mere existence.

It’s the most destructive force I’ve ever witnessed!


Because it cripples people and stops them dead in their tracks of pursuing their dreams.

Dreams which in reality is their soul purpose work.

Their soul purpose work which will ultimately bring them the greatest joy imaginable.

And without the joy there is only misery.

The moment you allow shame to win over your purpose, your goose is cooked.

It seeps into your veins.

Your energy goes from free, excited, and hopeful to pitch dark.

That darkness allows in the vampires – just as in the fables the fuckers can’t survive in the light.

The moment there’s a hint of a shadow they slink up next to you, they hypnotise you with their sweet words of love and friendship and sink those fangs into your juicy flesh.

Convincing you that their pain brings you pleasure.

Until one day when you return to a measure of awake and you realise that they’re draining you!

You’ve hardly anything left.

You’re sooo tired that you don’t think you can move away.

They continue to prey on you until the day you die.

Or not!

I know for a fact that YOU have inside of you all the power and strength to break free and to RISE!

I know that the moment you make that decision, the moment you put a stake in the ground and you make it a non-fucking negotiable, you WILL activate your subconscious mind and you will find creative possibilities that blows your mind!

And then all you have to do is take consistent, continuous action REGARDLESS of how tired you get.  REGARDLESS of how many obstacles you encounter.  REGARDLESS of the naysayers.

Above all you have to shake off that shame bullshit Darling.

I recall so clearly the day I stood at the teller, heavily pregnant, feeling like a fat whale, sweat dripping down my back as my body was protesting against all the weight I had piled on over the past seven months.  A month’s worth of groceries already rung up and packed neatly into the yellow Checkers bag, the trolley filled to the top.

When she said loud and clear for every person in a ten kilometre radius to hear “Your card has been declined madam.  You don’t have the money”.

I wanted to die!

My ears started ringing.  My face so hot!  My vision blurred.

It was the first of many humbling moments that would eventually teach me that I have a choice

always the cursed choices

in that moment I could choose to dress myself in shame


I could lift my chin high and walk out with my pride in tact.

For where I was at and with what I had available to me, I put on the cloak of shame and I shrunk.

I shrunk so small it would be decades before I even considered I have any right to existence.

Years in which I would attract the same shit again and again and again.

Always buying in to the story that if I didn’t have money, it meant I was worthless.

That I was not good enough.

That I am not deserving.

Until one day when I finally woke up to the fact that I could choose differently.

I could choose to no longer live in shame.

One day when I drew the line and I decided that I would create a life of joy no matter what it takes!

Joy which was an emotion.

Emotions which come from within.

Nobody can manipulate my feelings.

Oh I know we’re told differently.

We’re told that others can make us happy or make us sad or even mad.

But that’s not true.

Others simply go about their business and do whatever they do.

How we react is our choice.

The moment I finally got that piece of the puzzle I stopped bouncing around like a ball on a squash court and took hold of myself.

I started doing the things that brought me real joy.

My energy went up.

I started taking responsibility for my financial situations.

When the overdraft was maxed out, I would go see the bank manager and ask for more assistance.



But what would be the alternative?


I’m not ready for that.

And I refuse to exist like a zombie until I cross over.

I’m nowhere close to where I’m planning on ending up.

It’s a work in progress.

I have a long way to go.

There are days when my energy dims and I can feel those bastards breathing down my neck.

So I refocus and I take relentless action.

Every single day.

I will not be stopped.

I will no longer take on their labels of who I am.

They don’t know me.

They don’t know what I came here to do and what I’m willing to sacrifice.

They don’t know that I take my pain and I turn it into my power.

They don’t know that I take their shame and flush it down the toilet because it only serves the energy vampires floating around enforcing the culture of mediocrity.

I say it’s time we put those motherfuckers on an extreme diet called starvation!

I say it’s time for us to raise our vibration and shine so bright that they have to go back to the pits of oppression they come from.

But it’s going to take more than just little old me to draw a line.

It’s going to take you to join me in this decision.

Everything is a choice.

What are you choosing today?

Are you going to choose to hold on to shame like a kid’s safety blanky, or are you going to find the courage to throw that into the bin, start showing up and taking relentless action and rise to levels of iconic?

What are you going to choose?

Let me know!

And if you’re choosing to release the shame I want to know which shameful event are you releasing to the Universe to be recycled into love?

I don’t care where you’re finding yourself today.

I don’t care about the state of your relationships.

I don’t care about the state of your business.

I don’t care about the state of your bank account.

NONE of that defines you.

I only care about how you choose to go forward.

Death is inevitable.

Thriving is a choice.

With love always,





Stop changing your position, instead outgrow it!

Whether you’re in business for yourself or in the employ of someone else, there comes a time of dissatisfaction.

This is normal and it’s good.

Because as human beings we are hardwired for growth and change and expansion.

Unfortunately most people have become lazy bastards who misread the feeling that indicates time for growth, as there’s something wrong.

They start bitching and moaning about their current position and circumstances.

They start finding  fault with everything and everyone.

And let me tell you Sunshine, we ALWAYS find evidence for our beliefs.

Instead of focusing on where they’re feeling the desire to expand, they start thinking that their business is a complete and utter disaster and maybe it’s time to close the doors, or for those receiving a salary, it’s time to fly the coop and find greener pastures.

They put out their CV’s and find the next ‘golden ticket’ opportunity which they absolutely adore!

For a while.

But since they haven’t really grown much by the change, the excitement is fleeting.

And lo and behold, a few months later, the same shit starts happening all over again.

Their manager is an asshole.

Their colleagues are sabotaging them.

Their bored.

If you’re open to a new way of living,  then today I want to suggest a different approach to your career.

How about, instead of changing from one job to the other, you start OUTGROWING your current position.

Again and again.

How about you decide where you ultimately want to be at the end of your days and you make that vision so fucking grand and spectacular and inspired that you have noooooo idea how you will EVER be THAT successful!

And you don’t have to know the ‘how’.

You decide what your absolute BEST version self will look like if you pulled your lazy finger out your ass and you studied and expanded your mind instead of watching endless seasons of god knows what.

Your absolute BEST version self if you honed your physique to be healthy and strong and flexible thereby allowing new ways of thinking and doing into your life.

Your absolute BEST version self if you connected to your values in such a way that you never again abandoned yourself for the whims of others thereby living an honourable life.

Your absolute BEST version self if you invested in your most precious relationships including your relationship with self so that you surround yourself with the highest quality people who give and receive love, support and joyous adventures.

How about you sit down every day for just 30 minutes and you connect with the vision of THAT version of yourself.  You connect to what that version thinks about.  What that version believes is possible.  What that version eats.  How that version trains.  Who that version hangs out with.  How that version plans.  Where that version goes for inspiration.  What types of books that version reads.  What are the conversations around that version’s table is.  How that version makes love.  What that version no longer tolerates.  How that version prays.  Everything.

And then, what if you started showing up as THAT version TODAY!

I’ll tell you what will happen my friend.

First off, you’ll stop being a miserable grumpy fuck and you will show up in the world as an appreciative, happy, positive, solution finding rock star!

You will stop focusing on all the shit and baggage from the past and you will be focused on living every day as your best version self thereby constantly moving forward!

You will transform the results you are achieving in your current business, your current position, and you will energetically outgrow it at such a rapid pace that your physical environment will have no choice but to change accordingly to facilitate the new version of you.

Whether that change is the growth of your company.

A promotion.

Or you being approached by the competitors because word got out in the industry that there’s a new A-player in town and you have just become HOT HOT HOT!

Of course most people are too lazy to even consider this alternative!

It takes a strong mind.

It takes consistency and it takes grit.

But we don’t care about most people Darling, we only care about YOU!

My question is, are YOU ready to stop finding fault and to start chasing growth?

Are YOU ready to stop being part of the system that breaks down and instead start being part of the 1% within the 1% that brings expansion and prosperity wherever they go?

Are YOU ready to commit to showing up as your BEST version self every single day knowing that shit happens and we all get thrown off track so it demands a daily recommitment?

Are you?

Hit me a reply and let me know when you’re sitting down to connect to your core values?  When you’re committed to creating the time and space and environment to connect to your best version self so that you will have the blueprint to reconnect to every single day?

My recommendation is that you gift yourself a minimum of two hours for this.

And if you honestly can’t find two hours to create your life vision, what the fuck are you living for?

Only death is inevitable.

Thriving is a powerful choice which few will ever make.

With love eternal,






I will teach you the mind-set, but only you can bring the heart-set Darling

I believe in possibility.

I believe that whenever a person connects to their burning desire, they become unstoppable.

Relentless in their pursuit.

Regardless of how many obstacles they might face.

Regardless of how many times they fail.

That fire, the one that burns a tattoo in their brain, will simply not be put out.

It’s because burning desire happens from the heart.

The place of soul.

Of wisdom.

It has nothing to do with reason or science.

It knows no rules, only emotion.

Which I believe is our greatest super power as human beings.

Sadly, somewhere in the past, emotions have been given a bad rap – especially for women.

We’re told that we should stop thinking with our hearts and be realistic.

To tone it down.

Stop being so unpredictable.

Stop over reacting.

Stop crying.

Stop cursing.

Stop being so unreasonably passionate.

I’m even shushed in the cinemas when I laugh too loud.

But let me tell you Darling, you will NEVER achieve the IMPOSSIBLE dreams without heart.

So often I meet with people who say they have ambitious dreams and they simply need me to keep them on track.  To kick their asses into gear.  To give it to them straight.

They say they want it real bad.

Yet when I ask them why, they grow big puppy eyes, pull up their shoulders and say “I don’t know” or “Just because”.

I don’t work with “I don’t know” people.

Not to be an even bigger bitch, but I know they won’t do the deep work, the hard work, they won’t push through when the pain stings and exhaustion drags at their shoulders like a ten ton truck.  I know they might get some level of results, but nowhere close to their potential.

I work with the creatives driven by purpose.

They have a deep belief that their lives are in service to humanity.

Every inch of it.

The shine and the dirt.

It doesn’t matter what the goal is, be it to publish a book or build an empire or run a marathon, they understand that it will inspire more people to get off their asses, think for themselves and live consciously.

I work with the born leaders who arrive at my door as they’re flying high and ready to go even higher.

I work with the warriors who often arrive with scars and plasters.

Still bleeding.

Still raw.

And to most of the outside world they look defeated.

But they’re not.

What all these groups have in common, is heart-set.

It’s a determination in their eyes that will not be wiped out.

It’s a rise in their tone when they start describing their purpose that will not be hushed.

I work with those who believe their soul before they will buy into the BS of their ego because they know that when the chips fall down, when all hell breaks loose around them, when nobody else will believe in them, I will strengthen their minds to align with their hearts and THEY WILL SOAR!

I’ve seen it thousands of times before.

I will see it millions more.

And I want you to know that within you lies your phoenix, your burning desire.

Maybe you’ve just doused it for so long that it only simmers.  Maybe there’s only a trail of smoke left.

But she’s still there.

The soul is a thing of beauty my friend.

Regardless of what happens or how low you go, the instant you say YES to her, she explodes from the ashes and she’s ready to do whatever you ask of her for you to thrive.

All you need to do is to give yourself permission.

Permission to say yes to your dreams.

Permission to say yes to your desire.

Permission to say hell yes to yourself.

It’s that simple.

And in that moment, you will feel the storm of liberation blow through you and you will find an inner strength that cannot be matched by the most powerful of hurricanes.

Heart-set, mind-set, soul-set = unstoppable.

I want you to really think about this and then hit me a reply and let me know, what are YOU ready to say yes to today?

For only death is inevitable.

Thriving is a choice.

With love eternal,






Smashed into a million pieces – I choose how I break.

I’ve always been fascinated by the human psychology.

By the complexity of our psyches.

By the immense power of the human will.

By the fragility which seems to, at times, unravel at a whisper.

I devour books which explains why we are the way we are.

Why we are successful because our parents were well rounded adults who had their shit together and gave us all the security, attention and nourishment a well-balanced individual requires.

Or why we’re successful because our parents were completely fucked up and neglected us, disapproved of us and made us feel like worthless pieces of flesh and so we pulled out all the stops to prove them wrong.

Or, more often it appears, how we’ve screwed up our lives, our relationships, our bodies because of our relationships with our parents.

Every theory so well researched.

Every theory making perfect sense.

I have to say though, I’ve never read any psychological theory that left me feeling like an absolute rock star!

Like I’m nothing short of magnificence in human form.

That I can choose to be whoever I want to regardless of my past or my current circumstances.

Which is probably why I keep reading these books with great interest and curiosity and then taking my journal and delving for my own truth.

My truth which, like so many others of my generation, is that I come from a pretty screwed up little family of origin – bless each and every one of them for the lessons they’ve gifted me.

And yes, for the longest of times, I blamed my father for my fucked up relationships with men.  I blamed him for the fact that I nearly killed myself in an attempt to feel important to someone, anyone.  I blamed him for my burn out when I kept pushing harder to live the lives of five so that I could feel a sense of accomplishment.  I blamed him for my scarcity mindset.  For my codependency.

I blamed a lot of people for a lot of things.

And every time I looked at myself in the mirror all I saw was a shell of a woman, cracked, broken, chipped, out of alignment, despicable.

Until I decided to stop buying into all the theories.

I decided that instead of having all these faceless people chip away at my soul, I would go even deeper inside and question what this is really all about.

To release the shame and the blame and the guilt and the resentment and to uncover my truth.

My personal truth.

It may be yours.

It may not.

I invite you to try it on for size and feel how it fits.

Deep down inside of me, I found a tiny seed of hope.

A seed that said I’m good enough.

Just as I am.

Always have been.

Always will be.

A minuscule seed that said I chose all that happened in my life.

Every relationship.

Every punch.

Every horrendous word that ripped me apart.

Every humiliating instance.

Every disease.

Every hug.

Every term of endearment.

Every smile.

Every hand up.

All of it.


Because it’s time for us to heal – and it’s the responsibility of each person to do so.

For us to remember who we are.

For us to do more, be more and have more.  To become prosperous.

Prosperous in love.

So it was with great deliberation that I picked up the sledge hammer in 2017 and I smashed myself into a million pieces.

I made the decision that if I was going to be broken, I would choose how I break.

Of course, being the little over-achiever I am, I did a pretty good job of it even if I have to say so myself.

I’m only now starting to move the pieces around and laying out a new pattern.

For the most part, pieces are still scattered all over the floor around me.

I’m not crying.

I’m not afraid anymore.

I’m simply redefining how I want to put myself back together.

Without their theories.

Without their rules.

Just me.

And to do it in such a way that I find beauty in my creation.

This, my Darling, is what freedom feels like.

Oh, make no mistake, it will be a thing of wonder.  Because this time around it’s just between myself and Creator how we arrange the pieces and glue them together with purpose and impact and passion and love and wonder.

This time around I’m doing it for the people who truly matter – I’m doing it for me, I’m doing it for you.

I’ve learned that as leaders we have a responsibility to find the courage to break the mould.

We have a responsibility to do the deep work of forgiveness so that we may be liberated from shame and blame.

We have a responsibility to return to our truth so that we may share our message with generations to come.

Darling, I want you to know that nobody has the power to break you, but you.

Nobody has the power to put you back together except for you.

You’re THAT powerful.

THAT perfect.

THAT fucking spectacular.

Oh, I know it doesn’t always feel like it.

God knows there’s days when I look at the pieces and wonder WTF was I thinking?

Like those times when you decide you’re finally going to reorganise your cupboards and you toss everything out on your bed only to find the enthusiasm evaporating like water in a hot pan!

But those moments are becoming less and less.

And they pass faster than ever before.

Because I’ve decided that if I could find the courage to smash it all to pieces, I sure as hell can find the courage to create my masterpiece!

Once again, 20 seconds of insane courage has changed my life forever.

What are you ready to change today?

For only death is inevitable.

Thriving, truly, is a choice.

With love eternal,


PS:  To my Mom, Daddy, Adele, Keri, Susie, Lilly, Clinton, Tom, Charlotte, Christiane, Gavin, Kaylene, Alexandra, Wendy and the rest of my soul family – thank you for believing in me.

Thank you for not judging the cracks.

Thank you for loving even the broken shards on the floor.

Every person alive deserves to be loved by someone as spectacular as you.

Here’s to the rest our journey.


Ego will never win the race – not bike nor business

As the familiar burn spread through my lungs I couldn’t help but pause for a moment.

Do I keep pushing?

Do I slow down and recover?

Do I connect with something stronger than myself?

What would be the purpose of letting the burn consume me?

So many questions…

In that moment I remembered who I am and why I am where I am today.

For the past year I have let go of competitive racing to let my body recover from the injuries I have collected along the journey of IronMan and Sky Run to name but a few.

I’ve reached a space where I desired to get out of my extreme masculine energy (which I do adore being in, kicking ass) and to reconnect with my empowered feminine energy.

Yet the learning is still with me – I’ve just forgotten for a moment.

Long ago I was graced with the vision of connecting the dots.

To understand that how I raced, how I trained, how I won, was exactly how I would win in business.

It’s a simple matter of understanding the process of success and then applying it to all areas in your life.

When I first started racing, I was just as ego driven as all the amateurs around me.

I had something to prove to myself.

I desired others to admire me.

To give me a noddy badge and tell me that I’m ‘special’.

The race was all about crossing the line before as many other riders as I could possibly beat.


Stupid because not only was there no strategy to my training or my racing, but when we race from a space of ego we completely miss the opportunity for personal growth to improve our lives – not just the size of our calves.

The gun would go off, and it was a mad dash to the front to see who could get in the lead.

And then, who could stay in the lead.

Let me tell you right now Darling, that the person who starts in the front NEVER comes in first.

That’s because they raced on ego.

And ego never wins.

In fact, racing is an art.

A humbling art.

The moment I decided to leave behind the week-end warriors, the game changed completely.

I signed up with a professional coach and was amazed at the amount of detail that went into racing like a pro.

Racing with the big girls meant thinking on my peddles, all the time.

It’s about getting to the start line with a plan, sizing up the field, taking into consideration the weather conditions, checking in physical with how you’re feeling on the day, and then  strategising as to the desired outcome FOR THIS RACE.

It’s sitting down at the beginning of the year and planning it all out – letting go of the cursed hows because you know by now that shit happens.

You pick up injuries.

You get sick.

You have a family that don’t always live their lives around your dreams (imagine that!)

You have a company to build and sometimes an opportunity arises that takes precedence to your bike (unimaginable I know).

It’s picking your A races for the season where you will lay it all on the line to get your PB result.

It’s picking your B and your C races where you have to sit up at times and take the loss so that you can gain the lessons.

So that you can identify where you’re moving forward and what is holding you back.

And if you go into your C race and let your ego win, you will lose in your A race.

This is exactly why I believe every single person in business should be involved in some form of sport.

Other than the fact that you simply cannot produce at a level of excellence every single day when your body is bloated and heavy and pulling you down, there is simply nothing else that will give you the discipline and mindset that physical activity will.

Oh and I’m not talking about walking around the block.

Racing will teach you how to set your A goals in business and then break it down into B and C goals which you don’t walk away from defeated if you miss the mark, but has you sitting back down, taking an honest look at which adjustments are required before you get to the A goal.

It’s about learning who to surround yourself with.  If you’re serious about building and empire, you cannot afford to hang out with hobbyists.

It’s about building in recovery time so you can rock it out all the way to the end of your season.

It’s about working with the professional coaches and mentors who can get you out of your ego, out of your drama, and take action from a place of wisdom, not overwhelm and desperation.

It’s time to get out of ego and into soul.

It’s time to do it better Darling.

I know you can.

I know you secretly hunger for it.

But you have to choose it and you have to show up for it.

For only death is inevitable.

Thriving truly is a choice.

With love always,


PS:  Are you ready to do business like a pro athlete?

Understanding that it takes immense amounts of drive, discipline, dedication and determination to build an empire.

Understanding that just because you get knocked down doesn’t mean you will stay down.

If you’re a natural achiever ready to thrive, and if you feel the call to work with a coach who brings the same methodology to business as racing an IronMan event, let’s connect.

Book your free consult today.

Stop sabotaging your success with the constant egotistical BS lies!

The more I dig into it, the simpler success becomes.

Step One:  You get crystal clear on where you want to be and who you want to be.

I mean CRYSTAL Baby.

How you want to feel.  The sway of your hips as you strut.  Your language.  Your empire.  The amount of zeros in your wealth portfolio.  Who supports you on your success team.  The clients you truly desire to serve.  Your home.  Who you share your home with.  How you interact with your nearest and dearest.  Your adventures.  How you meditate.  The way in which you sweat. The screams of your climax.  The nourishment you put in your body.  The essence of your conversations.  Your dominant thoughts.  Your bff’s.  Who you don’t tolerate in your space because they would suck the life out of you.

ALL of it.

Step Two:  You pull your head out of your ass and you get really honest about where you’re at.

Now most people don’t really enjoy this step too much.

They have this insane idea that she who has the most shame will get to heaven first so pile it on thick!

Can we please just flush shame down the toilet along with all the other bullshit we’ve been fed of what it takes to be a good person.

Shame only leads to lies!

People don’t like admitting that they’ve maybe not paid attention on their path and so the journey ended up in an unexpected spot.  So they white wash it.

They say those extra five kilo’s don’t really look that bad.


They say that not making enough money to live the dream life isn’t necessary – you know, they actually have enough.


They say that waking up next to an asshole every morning is normal because life is about compromise.


And through all these little white lies they completely take themselves out of the game.

Because Step Three:  You take action from where you’re at and if you’re delusional thinking you’re ten steps ahead, you’re taking the wrong fucking action.

And your results will suck!

But that’s okay – nothing that another drink can’t fix right?

So you have another bottle of wine so you can plaster on the illusion of happiness except the cracks are showing in your soul and quite frankly your miserable AF.

You’re spiralling down – fast, as…

Step Four:  You have to check in every week and course correct.

Think of it as flying a plane.

Flying doesn’t happen in a straight line Darling.

The pilot has a destination and course corrects with the momentum of the plane until they land.

Would you fly a plane whilst pickled as a gherkin?


Why not?

Because you will crash and burn!

Which is why you see so many people crash and burn in life.

And quite frankly I’m a bit over people trying to rescue everyone by handing them the last parachute and then going down in flames themselves.

How about instead you start looking after yourself, stay sober, stay focused, stay real, and then those who are on board can come for the ride of their lives.

It’s that easy.

Stop overcomplicating.

Stop lying to yourself.

You know better.

Only death is inevitable.

Thriving is a choice.

With love,


PS:  Have you taken the time to slide your sexy ass behind the controls of your plane so that you can get to your dream destination?

Or are you just sitting in the back, holding on for dear life, involuntarily screaming in terror every time you hit a bump?

OMG, enough already Darling.

I want YOU to feel in control of your life.

I want YOU to wake up on fire with excitement and taking action from a space of confidence and certainty.

That simply doesn’t happen if you’re continuously reacting to whatever is going on around you.

I’ve created this super simple free ebook that guides you in uncovering the eight life areas that will rid you of the fear and regret.

Grab it today, clear two hours for yourself on the weekend, and get to it.




You are NEVER powerless – NEVER!

I know that instinctively you want to disagree with me.

You want to shout in my face that I don’t know what the fuck I’m talking about.

That I don’t know YOUR circumstances.

That I don’t know YOU.

Maybe not.

Maybe we’ve never met in person.

Maybe you’ve never had the opportunity to tell me your story.

I’ve listened to thousands of stories (including my own) and what I do know without a shadow of a doubt is ‘powerless’ is an emotion.

A powerful one I’ll give you.

But still – it’s just an emotion.

What matters is what you do with your emotions.

Most people choose to be a slave to their emotions.

Either that or shut them down completely thinking that as long as they don’t have to feel, they’ll be okay.


Those emotions aren’t dead.

They’re festering inside of you.

Turning your body into a cesspool of disease.

I will acknowledge that by the time you get to powerless chances are you’ve had a motherfucker of a journey.

One with so many challenges and obstacles that you’ve given up the attempt to stop the bleeding.

Chances are that you’ve met some people who succeeded in making you feel inferior to them.

That your ego feasted on your courage leaving a heap of fesces as the only evidence of former self.

And it stinks Darling.

All of it.

I get that.

It’s not so long ago that I found myself sitting in the corner.

Feeling broken.

Feeling defeated.

Feeling – dare I say it – powerless.

The cloak of shame pressing down so hard that sobbing felt like too much effort.

I simply could not see any way in which I could rise again.

I wasn’t even sure that I wanted to anymore.

What’s the use when everything is stacked against little old me?

And what would it matter if I gave up?  If I just stopped writing.  If I stopped showing up as my annoying self in your inbox.

What would it matter if I never got on to another coaching call?

Really, there’s hundreds of thousands of others who do the same work I do.

Who has the same story as I have.

Except when it comes down to the naked truth, I fucking care!

I fucking matter!

To me.

So I go inside to that place few dare tread.

I go to the dark.

Because I know that nobody is going to come and rescue me.

Because I know that nobody even knows what boils at the bottom of my soul.

Because I know in my heart that ‘powerless’ has a message for me.

Plus I’m a stubborn little bitch.

I refuse to be be kept down indefinitely by the challenges of life.

Instead I take out my trusted journal and I ask “What’s the message?  What’s the message of my failure?  What’s the message of my shame?  What’s the message of my defeat?  Why the fuck am I feeling so goddamned powerless????”

And it simply flows out.

Pages and pages of illumination.


Like it’s been waiting for a single opportunity to show me all that I needed to know so that I may not only rise, but do so stronger than ever before.

I’m focusing on the wrong shit.

I’m focusing on the obstacles instead of the destination.

I’m focusing on all that can possibly hinder me instead of focusing on my strengths.

All of them.

My tenacity.

My creativity.

My relationships.

My soul work.

My love for you.

And then I bring out the big guns.

You see Sunshine, I have a secret weapon.

It’s called RAGE!

I go into my core, I must up every ounce of anger pulsating through my body, and I stumble back onto my feet.

Yes I look like shit.

I’m bleeding and dirty.

But there’s a time when looks don’t matter.

There’s a time when you look in the mirror and all you see is your eyes.

That’s the only part of you that matters.

What’s your eyes saying?

Are they still drooping with defeat?

Get madder!

Or do you see a chord of steel under the exhaustion?

That’s what you want to connect to Gorgeous.

THAT’s the real you.

Everything else is just part of your training.

In fact, everything up to now has just been preparation for you to do the work you came here to do.

And your work requires a badass warrior!  A leader for those who, like you, are ready to question and grow and join the revolution to reconnect human to humanity.

Your work requires you to know how to fall down, how to shrug off the cloak of shame, how to lick off the blood, and how to lead from the front.

Bruised and battered.

Hell, maybe you even have some broken parts.

Maybe you’ve lost a limb or an organ in the battle.

But you lead.

And they will follow.

Because you’ve replaced your shame with love.

Do you still want to tell me you’re powerless?

I call bullshit.

Regardless of where you’re feeling out of alignment with your power, whether in business, in your relationships, in our physical health.

Take a step back.

Take a bird’s eye view.

Go to the dark side.

Get the message.

Get up off your ass.

And strut Darling.

Strut like nothing in the world will ever break your spirit again.

You’ve been to hell.

Welcome to heaven.

For only death is inevitable.

Thriving is a choice!

With love always,