This is my personal truth.
Can you imagine going to war, preparing yourself to die, without understanding your purpose?
Why would you keep fighting, even when you bleed, when the pain is ripping through your brain, when all seems lost and it would be so easy to just lie down and wait for it to be over? Why would you keep fighting to your last breath without a big why?
The life of an entrepreneur is very similar to that of an ancient warrior. If you don’t know why you are doing this in the first place, chances of failure is good. That is because the life of an entrepreneur consists of many battles. Of facing the possibility of failure, the death of your company, the pain of unpaid bills, the continuous fight when all around you business are closing down. Only the entrepreneurs with purpose will survive.
My mentor once said that ‘your business is in service to your mission (not the other way around)’… Those who start with ‘the why’ live an inspired life and have the ability to inspire those around them.’
That is because your why becomes this burning desire inside of you that drives everything that you do relentlessly. A desire that refuses to give up no matter how hard circumstances may appear. A desire that makes sense of chaos and when people question your truth.
To find your big why, take some time out to answer the following questions:
1. When you think about being in service to others through your work, what really lights you up?
2. What comes most naturally to you that you absolutely love doing?
3. What could you do for free all day long and never notice the time?
Be honest with yourself. So often we are conditioned to give the ‘right’ answers to please others thereby missing the opportunity to discover our authentic self and the gifts we were born to share with the world.
Pleasing others = mediocrity. Sharing our true gifts with others = empowerment and elite performance.
Once you have identified your three passions, see where they overlap. What is the theme that comes to light – that is your big why. Once you are able to articulate your purpose, it will drive you relentlessly, it will form the anchor for your business, and always keep you centred.
Today is your chance to listen to your inner warrior.
Find your big why.
Walk with honor.