HELP! My client is a nightmare!

This is my personal truth.

One of the most common themes I hear from new coaches is that their clients drain them!

I remember those days!  At first you are so excited to finally be signing up a client you simply cannot wait to get started and change their life.  After all, the only thing you’ve ever wanted to do was help people and you now have the qualification and the skills to do so.

Except coaching should come with a warning label:  sort out your own shit first!

The Big U says that on this journey called life we are here to learn some lessons. And when you mess with her fun by joining the leagues of disruptors, she is going to make damn sure that she gets her worth out of you!  This leads to an attraction of clients who not only find your most vulnerable buttons and pushes them relentlessly, but they tend not to fucking shift!!  No matter what you do or which tools you use, they remain stuck.  And because you are on a mission to ‘help’ them, you drag up every last bit of energy in an attempt to make it better for them.

STOP!

Listen, I’m not here to judge.  The only reason I can write this blog today is because I’ve been through the journey.  Ten years ago coaching was brand new in South Africa and there were not a lot of coaches to learn from.  That is not the case anymore.  Coaching has sky-rocketed globally so rather learn from the oldies’ mistakes and save yourself the heartache.

You want to attract your dream clients?  Once again it starts with YOU!

Wayne Dyer framed it so beautifully when he said you don’t get what you want, you get what you are.  Which means if you’re not loving your clients it is time to do some work on yourself.

Don’t stress!  We are all continuously growing but here are some steps to get you to loving your clients:

  1. Bust the buttons.  Yes, hire yourself a top notch coach and find out what is happening in your subconscious mind.  It is much less painful to work through your triggers with a supportive, kick-ass coach then to have them pushed by your clients.
  2. Stop wanting to help people.  You  are a coach, not a savior, not a therapist.  You are here to empower others by guiding them in a non-evasive journey.  One in which you simply assist them to uncover their own truths, their own power, and they can then choose to own it, or not.
  3. Work on your wealth consciousness.  Don’t even put out your first package until you have read The Science of Getting Rich five times!  As long as you have a scarcity mentality you will just give and give and give to the blood suckers who are NOT serious about their personal development in the first place.  These are the people who tend to want to be rescued.  Refer them to the soup kitchen.
  4. Figure out your message.  What is it that you bring to the table of life?  What is the thing that completely lights you up?  The topic that you never get tired of speaking about, learning about, talking about?
  5. Decide on who would excite you to work with.  Yes, excite you!  Not make you happy.  My clients have me on fire!!  Why?  Because they are up to really big things in the world.  They are focused and dynamic and driven and go-getters and kick-assers and get shit done!  I can spend all day with them because they excite me!!  A really big hint is that you should be your ideal client 😉  If you don’t love hanging out with yourself, go back to point number one.

It truly is that easy.

I wish someone gave me this advise 10 years ago.  I would much rather have gone through 90 days of having my ass handed to me by a powerful coach than the two years I spent having my buttons pushed!  Yes, I still got the learning and I’m grateful to each and every client I worked with for that.  However looking back I now know there is an easy way to do things and a hard way to do things.  Hard is not always best.

This does not just apply to coaches by the way.  These five steps is for every entrepreneur in every industry.  Even if you are selling candy you are still interacting with your clients which means you can end up being energized throughout your day, or completely drained.

Your choice.

But remember, death is inevitable.  Thriving on the other hand, is a choice.

You want more?  Then download my free life audit worksheet on the side bar and start getting your life pointed in the right direction.

Clock Towers of New York; You Are My North Star…

By Susan Jacobs

 

Growing up in New York City, clock tower buildings have been my navigational tools, my true north for as long as I can remember.

I was born and raised on 17th Street between Irving Place and Park Avenue South back in the day when it was not a good neighborhood.

Once upon a time, S. Klein on the Square and Mays department stores lined Union Square Park pre-Starbucks, Whole Foods, Coffee Shop, and all the other current trendy, crazy rent paying businesses. If you dared enter the park, it was at your own risk.  The legendary, or perhaps notorious, Max’s Kansas City was around the corner, and home to Andy Warhol and the hip, creative artists and musicians, movers-and-shakers, trendsetters of the day.

The W Hotel on 17th Street was a Chemical Bank. The New York Film Academy building across the street (which has since moved) was a union meeting hall.  The Michelin Guide described our neighborhood as ‘non-descript,’ a far cry from what it no doubt is called today.

The city was covered in graffiti, and was grungy, edgy, with more of a black-and-white color palette than its current technicolor.  It had personality, the creative energy was palpable, and it wasn’t so safe.

Living on the fringe of Gramercy Park, it was our small town, minus the white picket fences. While the city was a tad funky, as kids, we were pretty much free to trek around where we wanted without adult supervision.

After the Empire State building, and then the World Trade Center in the early 70s, clock tower buildings were some of the tallest in the city at that time, thus becoming an easy point-of-reference.

For me, it all started with Con Edison’s clock tower, just three blocks south of our house. From north to south, east to west, the clock was visible so I could always find my home, and see how late past curfew I was.

And then the inevitable happened to change the tale of this fateful neighborhood.  Zechendorf Towers were born.  A 29-story, 4-tower building complex became erect in 1987, casting a dark shadow over Union Square Park, and blocking my shining star. From certain angles, you could catch a glimpse of the clock, but it seemed from that point on, the clock wasn’t kept up with as much love and care, and the time, more often than not, was wrong.

Gentrification, you blocked my shining star…

After years of automatically turning to look up at the clock, to this day, decades later, the habit is still deeply ingrained and I look for it whenever I’m in that neighborhood.

The Met Life building, now some fancy hotel on Madison Square Park, also with a clock tower, was useful growing, but often confused me as it was similar in height, look, and in roughly the same neighborhood as Con Ed. But it remains beautiful and continues to remind me to look up when passing by.

I ended my love affair with Manhattan and it was traumatic break up with the city 16 years ago. I crossed the river, something I never did growing up, and moved to Brooklyn.  As fate would have it, my new digs were a few blocks from the clock tower building on Flatbush Avenue near Atlantic.

Brooklyn welcomed and comforted me with my new north star.  A new borough, yet a familiar tool for orientation.  Look up, see the time, and know where I am: a ritual since childhood.

As I’ve never been a watch wearer, and pre-cell phones and devices that keep us perpetually hooked on time, the clock tower served me well for all of these years.

But damn if this gentrification isn’t messing with me again.  What I happily left behind in Manhattan has crossed the river and at warp speed.  Just as with growing on 17th Street, when I first moved to Brooklyn, this hood was funky, buildings were no more than four stories high, bodegas, Hong Kong Pharmacy, local video stores were the norm, and the sky view was visible everywhere.  It felt like a move to a small town in the country.  No Starbucks, Duane Reade, American Apparel, or Target, in sight.

And then came the Barclays Center, a stadium, two blocks from my apartment, which was incredibly painful to watch go up, but as a neighbor said, “We ain’t ever going to see it come down, so we better make friends with it.”

Once again, my version of a small town was evaporating before my eyes.  The essence, the heart and soul of Brooklyn is crying, “I’m melting.” After 45 years, a local bodega shut its doors.  After a few decades, the video store shut its doors. And on and on and on this story goes.  Commercial rents are over $300 per square foot, 3-bedroom apartments are $7,000/month, packed with multiple roommates, and a local pizza place pays $11,000 just in rent.  Seriously? That’s a lot of slices to sell!

From my home office window I now see five cranes where new high-rise construction is underway.

Time waits for no one and eventually disappears. Gentrification is a good reminder to live now and be fully present and appreciative of this moment, because everything is always changing.

Virginia Wolfe says we all need a room with a view. ‘Tis true, but I also need clock tower views.  I wonder what will force my next move first, gentrification or the presidential elections.  Canada must have some good clock tower buildings!

So where do you look to find your way home?

Please feel free to comment or share this post.

Susan JacobsI’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.

Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website LinkedIn | Twitter

If you want to be part of my tribe of magnificent women such as Susan, come join us at Get Out Of Your Head.

Birds of a Feather…

This is my personal truth.

It is strange how many deep wisdoms I am discovering in fairy tales and sayings in my ‘old’ age.

My focus this month is on the people we surround ourselves with and the very deep impact they make on us.

If you have been following my work for any period of time you will know by now that you become the average of the behavior of the five people you spend most of your time with.  Not the BEST of their behaviour – the AVERAGE.  If you take a moment to think about this you will understand how crucial it is for your success to spend your time with other high vibrational, successful people!

For the greater part we live in a ducked up society (no, this is not auto-correct).  I love ducks as much as the next person – there is a certain calm in the way they drift on the water, their slow and swaying waddle.  The way they’re always found with other ducks.  Hypnotic.  Deadly.

Remember the tale of the Ugly Duckling?  It is all true.

Most people are born and they look around see ducks.  Automatically they think “Oh wow, I’m a duck!”  So they stay with the ducks, they try and talk like a duck, they try and walk like a duck.  Most of them turn out to be ducks.  But every now and again something else is born and the ducks know that you’re not a duck!  So they become nasty.  They start hurting you.  Trying to break you.  Pushing you to the side.  Why?  Because you my darling, are way more than a duck and it makes them uncomfortable.

Yet it’s hard to leave the known.  Especially when you look around and you see all the ducks happily waddling together.  Sitting idly for hours, they look so content.  And you crave that because every morning you wake up and you’re dissatisfied with this life.  You believe you want more!  You know you truly desire more!  But every time you raise the topic of wanting more you are told that you should be grateful for what you have.  You should stop making waves because the other ducks want a smooth surface to float on.  So you sit.  Desperately unhappy.  Watching the swans from afar and wishing that you had the big strong wings to fly with them.

It took the Ugly Duckling to get to a point of defeat to hang his head, ready to die, before he saw his reflection and realized that he was in fact that which he most admired – a swan.  A phenomenon I see in so many women.  Hitting that point where they simply cannot tolerate the death of existence anymore and in THAT moment they discover their greatness.  They embrace their brilliance and they stop living like a duck.

The really good news is – you don’t have to wait to hit rock bottom before embracing your true nature.

Sit down today, close your eyes, and imagine your absolute BEST life.  No limitations.  No interferences.  Success is guaranteed.  What will that life look like?  And more importantly, what will YOU look like in this life?  Where would you wake up?  What will you do first thing in the morning?  What will you wear?  Where will you go?  Who will you serve in your business?  Who will you spend your time with?  How will you feel?

Write all of this down in great detail filled with tons of emotion!  Read every morning and feel that woman.

And viola!!  You have taken the very first step towards the rest of your life!

Robin Sharma stated it so beautifully when he said that you can’t be a leader and a victim.

Well darling, you can’t be a swan and a duck.  Time to choose.

Like many other women, I knew I was not a duck.  When the time came for me to take flight I struggled to find other swans so I simply created my own bevy.  If you’re a swan looking to surround yourself with like-minded women who are raising the standards of life, then join us at Get Out Of Your Head.

Because death is inevitable.  But thriving is a choice.

Think You Want a Business Partner? Some Reasons You May Not…

By Susan Jacobs

I have co-founded and run two companies, each with a business partner.  Neither time had I planned to do so, nor explored going solo versus a partnership.  The first lasted 7-years with a female partner, and the second, with a male partner, for three years.

Company #1 was an entertainment marketing and PR agency.  My then partner and I met professionally on several occasions. When I mentioned I wanted to leave my job, she proposed working together. With nothing to lose, I agreed but said we needed at least, a first ‘date.’  We met; discussed our company vision, shared stories, and that was it.  Before making an official announcement, we were flooded with business, which lasted throughout the life of our company, with most clients being repeat or referral. Not bad for starting a company as an exit plan from a job!

We were, however, virtually strangers and had not taken the time to set up structures, procedures, or vet each other.  Despite that, we naturally fell into a rhythm allowing our complimentary skills and compatible personalities to carry us.  She was good with accounting and I was the pit-bull of accounts receivable.  I loved the hunt and conquest of closing new business while she preferred the courtship.  My then hyperthyroid propelled me to marathon pitching while her hypothyroid (total coincidence) made her modus operandi a slow process that always resulted in an impressive multi-page spread.  We had huge fights, threw books at each other, but made up quickly, ending in laughter and discussing lunch options. This worked smoothly until it no longer did.

Company #2 was an experiential marketing agency and also unplanned. I met that partner while producing an inauguration weekend extravaganza in Washington, DC when President Obama was first elected. Being thrown into the middle of a stressful production, we worked seamlessly together and turned out a wildly successful event.  When I was later hired for another project, I brought him on board. Again, we produced great results and the client re-hired us, but we needed to be a company rather than consultants. With a contract to gain and nothing to lose, we started a company.

Our skill set was complimentary, overlapping yet also with totally different areas of expertise, which allowed us to provide one-stop-shopping for clients. He saw the forest, I saw the trees.  In production, he handled ‘back-of-house,’ and I, ‘front-of-house.’ It was easy, worked smoothly, until it didn’t.

With both companies, I went in starry-eyed, enthusiastic, trusting, and filled with adrenaline, ready to conquer the world. I didn’t ask basic questions, or follow a sensible self-protective business practice of signing agreements, issuing stocks, and setting up the business properly from ‘go.’  Thankfully, both times the ‘divorce’ was relatively painless, though not without issues. If insurmountable differences arise, you want a simple, clean split. A lesson I learned the hard way.

Obviously, going solo or in a partnership have pros and cons.  If solo, prepare for feeling isolated and not being as productive with no one to hold you accountable.  If pursuing a partnership don’t let the adrenaline rush and excitement overshadow that it is a marriage.  Court, date, go steady, and start at first base!

Things to consider when making the decision:

– Why do you want a partner?

– Why this person? What do they offer? Is it redundant to your skill set or enhancing?

– Are they in a relationship? I was single with no kids; my second partner was married with kids in college. There was an imbalance in our financial needs to manage during the slow ebbs.

– Are they a day or night person? Being on opposite clocks can be beneficial but also wreak havoc.

– Are they routinely punctual or perpetually late?

– What are their financial requirements? Do they have access to investors or other financial sources?  Credit rating?  If one has money, access to money or good credit score and the other doesn’t, problems will arise.  Vet this well.

– Can you trust this person to stick it out through tough times?  As with any relationship, trust is paramount.

– Are you both committed to the time required to run a business?

– Are your short and long-term financial and business goals and vision for the company compatible?

– How do you each deal with stress?

– How big is their network? Does it overlap or compliment yours?

– What is your exit strategy?

Good luck!

Please feel free to comment or share this post.

Susan JacobsI’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.

Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible brand messaging and content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website | LinkedIn | Twitter

How judgement affects your goals

This is my personal truth.

Fact:  It is impossible not to judge.  We all have our values, our standards, and we live our lives by deciding if something is in alignment with our values or not.  Whether something is right or wrong for us.

This is the missing key for many when it comes to setting goals – it is about us and not anyone else.

When we start living our lives in the shadow of judgement, we stop taking the time to figure out our own desires, our own values, our own ways, our own joy.  Instead we start living life in a way that we think others will judge us favorably for.

The result?  People set goals that others will admire but which leaves them uninspired.  They talk a good game, but there is a lack of passion.  They take action, but without conviction.

Simply observe how many goals are never achieved yet people don’t scream and shouts or throw caution to the wind and risk everything as long as there is a remote possibility of success!  Their goals are negotiable.  Yes, it is nice when they achieve them.  Yes, they love the admiration of others when they achieve them.  Yet the spark is missing.

When you set goals based on perceived judgement, you rob yourself of joy.  You rob yourself of a life filled with a true sense of purpose, of passion, of fire.

People are trying so hard to do it ‘right’ in the hope that others will think highly of them.

What would your life look like if you just said “This is my life and I’m going to go after the dreams that make ME happy in a way that lights ME up!”

Give yourself permission to envision that life today.  Shut the world out.  Go inside.  Set the goals that are important to YOU.  Regardless of what others might say or judge.

In case you haven’t noticed yet, I’m passionate about goals!  Setting inspirational non-negotiable goals and achieving them is what I do for myself and my clients.  Setting goals from a place of judgement is one of many mistakes I see people make on a regular basis and one of the topics I cover in my free webinar on the 3rd of March (Central).  I will talk about the importance of goals, the impact of getting it wrong, and how to ensure you focus on the right areas and set the right goals for you.

I would love to answer all your questions so grab your seat here.

PS:  A recording will be sent to all who register.

Death is inevitable.  But truly living is a choice.

The Silent Warrior – Death is coming

This is my personal truth.

I woke up this morning to the news that another young woman died from cancer.  This after I had the conversation with a stranger earlier this week of how cancer is really a kind disease in that it gives you time to put your life in order if you wish to do so.  You get to know your expiration date.

I’m not writing this to be insensitive.  Her passing touched me deeply.

I’m writing this because most of us don’t know how long we have.  We move through life as if next year is guaranteed.  We fuck around.  We stop when we’re tired.  We set small goals to just get to the next level.  Or else we set unrealistic goals so that we can get off the hook of anyone ever expecting us to achieve them, including ourselves.

It’s time.

I woke up this morning knowing I am done tolerating.

  • I am no longer available for fucking around
  • I am no longer available for playing small for the egos of others
  • I am no longer available for setting unrealistic goals
  • I am no longer available for not achieving my big goals
  • I am no longer available for playing it safe
  • I am no longer available for people who want me to fix them
  • I am no longer available for people without ambition
  • I am no longer available to please the average masses

I woke up this morning taking a stand for my life purpose.

  • I will continue to disrupt people’s programming so that they can make conscious choices
  • I will continue to inspire people through my unwavering belief in their true potential
  • I will set goals that challenge and inspire me and I will work my fucking ass off each and every day to achieve them
  • I will be focused and not get distracted on my path
  • I will download and provide that which is of value to my fellow life travelers
  • I will embrace the gift of life each and every day not taking it for granted
  • I will be true to my warrior spirit of never backing down, never giving in, never staying down no matter how many times I might get hit down by others who don’t embrace my values and truths
  • I will give attention to those ideas who come to me and bring them forth in a way that enhances the life of every person who uses them

There is a shift in the world.  There is an escalation of energy both up and down.  You get to choose which direction you spiral – do you choose to spiral up, or down?

I have no judgement either way.  I completely honor people’s choices BUT I will tell you this – if you are one who chooses to spiral up, to make a greater impact in the world, to bring about change, to become successful, to be the inspirational example to other, then it’s time to take a stand for yourself, your values, your purpose, your mission.

I’m hosting a free webinar on masterful goal-setting next week.  Goal-setting IS the cornerstone of success.  If like me you are ready to take a stand, I know you will be on the call.  Book your space here.

Death is inevitable darling.  But truly living is a choice.

“Hooked on Healers” – An excerpt from the book “Pain, Passion, Purpose: That Was Then, This is Now”

By Susan Jacobs

I’m excited to share a snip from my chapter as a contributing author in this book that was recently published by the Round House Press.  My first time being published in a book!

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“For decades, I have depended on alternative healers to help me get through, physically, mentally, and spiritually.  And I’ve had the best. My yoga practice, my work as a marketing consultant, and love for travel have taken me around the world, allowing me to meet an abundance of natural and holistic healers from New York to Ghana, Haiti to California, Ecuador to Paris, London, to Viet Nam, and various stops along the way.  Many of them have literally and figuratively helped save my life.1471965_10152195774074050_1621746009_n

I’ve worn acupuncture needles over every inch of my body; been burned with moxibustion; spat on in an African libation ceremony by elder tribesmen; diagnosed via pendulums, pulse, tongue, eyes, and abdomen; taken full-moon baths in flower petals; stared at a colored light through a telescope-type gadget; been steamed with herbs in an I Love Lucy type box with just my head sticking out; drank special teas that included ingredients better for me not to know, that took hours to cook and days to expel the smell from my apartment; put off making decisions until consulting my astrologer and tarot card reader; drank customized concoctions of Bach Flower remedies and potions; beat pillows while screaming and crying, followed by visualizing positive healing energy coming into my heart; and had an excruciating massage from an elder voodoo practitioner.

1472019_10152195769049050_1501821516_nThat’s a small sampling of the healing specialties… There’s only one problem with all this, and it took me hitting rock bottom to see it.  I was no longer free to enjoy these gifts. I was hooked on healers…

My first real understanding of the power of the mind / body connection was when I was nineteen. I had been taking a dress off over my head when my head literally got stuck facing my right shoulder. I was going through a stressful time and holding everything in my neck and shoulders. The muscle spasms pulled my vertebrae out of alignment. In a desperate state, I found my first chiropractor. Dr. R. spent a week taking care of me: nurturing me, helping me heal, and offering a shoulder to cry on. Within a week, he had my head facing straight and me back to normal. Well, normal except I was convinced I was in love with this godlike man who literally turned my head!…

1454901_10152195785709050_2040838303_nOver the past twenty years, there’s been a major subplot in my life that has tested all my good intentions, as I’ve been dealing with a hyperthyroid and Graves disease. At its worst, my resting heartbeat was over 100 BPM, which could have been extremely dangerous. Conventional doctors wanted me to follow the standard treatment of drinking radioactive iodine to kill my thyroid, causing me to ultimately become hypothyroid, and on medicine for the rest of my life.

So there I was, face-to-face with a harsh reality.  Could I live by my belief system to its ultimate conclusion: that I created this condition as a means to look at what was going on with my life, and ultimately heal myself?…”

Please feel free to comment or share this post.

I’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.

Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible brand messaging and content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website | LinkedIn | Twitter

The Silent Warrior – Are You Staying Broke For Your Man?

This is my personal truth.

I have to admit that in the early years success came without too much effort.  I was the girl who studied for 4 hours and got good grades.  I was the young woman who went for her first ever interview and got the job.  I was the woman who shot into management by age 22 – I was a natural leader.  I was confident.  The world was my oyster and it was fun!

Fast forward to my thirties and I was a shadow of my former self.  With two small kids, a marriage that was falling apart, an out of shape body and the confidence of a wall-flower.  My world had transformed from belle of the ball to  sweeper of the grounds.  Is it any wonder that I fell into the clutches of depression?

It took me years to get to the point of enough and no more.  To the point where I decided to take my life back into my own hands.  To get back into shape.  To start speaking my truth.  To put the happy back into my marriage.  To be the powerful woman I was born to be.

It was fantastic.  I started my own business and grew it to a level of sustainability within a year and less than 12 month later I had a staff compliment of 5.  I was well on my way to building the business of my dreams, and then shit went wrong!  In buckets.

I was broke and miserable again.  Why?

I had decided that my man couldn’t possibly handle it if I became truly successful so I sabotaged my business from every angle.

I started business number two and found success being a roller coaster ride of hugely successful months followed by near poverty.  It took me some time, but I finally figured it out:

I was fucking terrified of success!

I grew up with just enough which by definition was enough.  Living an average life in an average suburb surrounded by average people was comfortable and safe.  It was the known.  Living on the other side of the tracks – well quite frankly darling I had no fucking idea how to be that woman.  But I would never admit that to myself!  I was the confident sexy ball-breaker who could achieve anything she set her mind to.  So to protect myself my Ego created ‘the man’.   My scapegoat for average.

When you understand how powerful you are in creating your world, you understand that you create your partner through your subconscious beliefs which dictate your behavior which leads to a self-fulfilling prophecy.  The moment that you decide your man can’t handle your success, you bring that to your relationship, he reacts accordingly and you stay small.  Very fucking convenient.

It took me a long time to admit this to myself.  Even longer to have the conversation with him.

With my final excuse for staying small taken care of, I could finally own up and build a thriving business.  With a very proud and happy man by my side I might add.

What is your excuse?  Your partner?  Your children?  Your parents?  Your weight?  Your lack of education?  Your location?  Your lack of money?

Understand that all of that is bullshit.

There are women who are in relationships, who have kids, who are not in the best shape, with no degree, who came from the wrong side of the tracks, who are living their dreams!  Who are building successful businesses.  Who are travelling first class to luxurious destinations.  And no, they are not special!  They didn’t have more opportunities than you.

They simply believed in themselves.

There is nothing you cannot be, do or have.

Believe and it will be so.

Death is inevitable darling.  Thriving is a choice.

I work with the women who are ready to face their fears and thrive.  If that is you, let’s chat.

The Silent Warrior – YOU are your business!

This is my personal truth.

If you’re one of those people counting down the days to retirement, this blog is NOT for you.  Stick to the ‘rules’ of business, make a living and be happy.

I love being an entrepreneur.  It is the most challenging, frustrating, elating, rewarding journey that I’ve ever chosen to be on.  So much more considering my field of choice – bringing out the greatness of people which in turn leads to enormous success in their lives.

Then why did it take me so long to figure out that in order for my business to thrive, I needed to thrive first!

I guess it took me this long because business school teaches you all about balance sheets, marketing strategies, client retention, contracts, etc but nobody says “but before doing all of that, work out your personal shit”.  Bastards.

I spent hours and hours trying to figure out what to do next.  How to market myself so that people would like me, because they say people must like you to buy from you.  Then I spent years trying to figure out where to find my perfect clients because people say you must be in the right places for you to be found.  Then I spent years trying to figure out the right systems and blah blah blah.  You get the idea.

When I tried to do everything ‘by the book’ the way you’re ‘supposed’ to do it, I was left feeling frustrated, empty, grey and miserable.  I don’t feel elated when I try to ‘play by the rules’ which is why I left corporate in the first place.

So last year I decided to throw the fucking book out.

  • I stopped spending hours behind my laptop and started spending hours working on myself.  My wealth consciousness.  My codependency.  My need for acceptance and being liked.  My idea of what professional really looks like.
  • I started reading the inspirational thought provoking books.
  • I started working with the once ‘out-of-reach’ coaches because I decided that the Big U wanted me to work with the best and She would make it happen for me (hint:  She did).
  • I dropped the desire to be liked by embracing my purpose to disrupt and inspire.
  • I turned every lie into a truth and every ‘truth’ into a lie.
  • I stopped looking for my clients and started hanging out in places where I love hanging out.  Funny thing – there they were!
  • I started saying it the way I speak when I’m excited and authentic.  Funny thing – they liked hearing my truth!
  • I stopped working my ass off on my business and started working my ass off on myself.

That was when the penny dropped – I AM my business!!  And the more I love myself, the more I love how I spend my days, the more I love doing what I’m doing, the better my business does.

Word of warning – my idea of fun is NOT sitting on my ass drinking cocktails all day long.  Understand that my idea of fun is stimulating and pushing my body and mind on a continuous basis.

If you’re an entrepreneur and you’re feeling stuck or worse, consumed by your business; if your business is draining your energy and nothing is working, it’s time to stop working on your business and start working on yourself.  It is time to schedule in the personal development work every single day.  It is time to read the wealth consciousness books during working hours (FUCK imagine that!).  It is time to get your body back into shape and to make the time for nourishing meals.  It is time for you to understand that until you figure out how to get out of your own way, no amount of marketing strategies is going to bring you the success you desire.

Because your business will not make you happy.  You will.

Death is inevitable darling.  But truly living is a choice you need to make.

Ready to stop the bullshit and rock?  It’s time for us to talk.  Book your free discovery session now.  But please, don’t book if you’re happy with average results.  I don’t do average.

Coaches and Uggs: There’s at Least One on Every Block…

By Susan Jacobs

Before pissing anyone off, I love coaches and Uggs!

Virtually everyday I meet someone who is a coach be it lifestyle, business, mindset manifestation, wealth manifestation, health, achievement, leverage, badass, and who knows what else as they keep emerging. Clearly, coaching as a career has evolved tremendously over the past several years to it now being a booming industry.

Today, it’s the norm to have at least one coach.  And that’s great. I’ve had them and continue to do so at various points in time.

But let’s get serious… Read on to see how this all ties together…

I’ve been an Ugg girl since 1995 when I bought my first pair out of necessity while working as a publicist during the Sundance Film Festival in Utah. There was a huge snowstorm that was too much for my east coast snow boots to handle, so there I was, face-to-face with a pair of black Uggs.  I wondered, ‘Is Ugg short for ugly?’  At that moment, I didn’t care; warm and snow proof was what mattered, and they kept me happy throughout the 10-day festival.

Twenty years later, I’m still wearing my original pair and they’ve held up remarkably well.

So what’s the point of this, you may be wondering…

Uggs are made to last.  It’s a brand that delivers beyond expectation of its promise.  They’re toastie, comfortable, efficient, yet not particularly feminine or attractive.  Countless women just don’t care. ‘Throw away those heels and uncomfortable shoes and put me in my Uggs anytime, anywhere, for any occasion, and any season,’ is what many say.

In New York City, I’ve counted more than 4 women on one block, and 10 in a single subway car all wearing Uggs. I’ve just bought my second pair.

If you offer quality goods and services that deliver on your brand promise and remain true to your core values, customers will stick around and bring their friends to the party.

We all wonder if we’re making the right choice when buying a product or professional service.  Whether you’re looking to hire any service provider be it a coach, a copywriter, or anything else, here are a few things to ponder before making the decision:

  • Be clear about what you need and what outcome you’re looking for
  • Vet them — speak to references, check them out online, read reviews
  • Do you like their website, LinkedIn profile?  Is their brand messaging clear, consistent, professional, and knowledgeable?
  • Read their blogs – do they resonate? Can they tell a story?  Are they articulate and do you relate to them?
  • Have a preliminary call, learn about their process.  Did they listen to and hear your needs accurately?
  • Get referrals from people you trust

It’s a crapshoot when hiring someone you don’t know, but by incorporating these questions, hopefully it will eliminate some of you reservations.

Be willing to pay for their services.  You do get what you pay for. Like my original pair of Uggs, the brand delivered beyond my expectations, has caused me to be an organic brand ambassador who will always defend Ugg against naysayers, and they’ve kept me warm and dry through many a blizzard.

Perhaps that’s a very high bar to hold all accountable to but I believe professional brands and individuals, service or product providers, should be delivering on that level.

Please feel free to comment or share this post.

Susan JacobsI’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.

Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible brand messaging and content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

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