Can we please stop setting the goals we have no intention of achieving?

Let’s stop screwing around shall we?

I’m so tired of the bad rap goals are getting lately.

Yes, I agree – goals are not for everyone.

For one thing, not everyone has drive.

Not everyone is ambitious.

Not everyone has the discipline it takes to achieve goals.

That’s cool – just get honest with yourself.

If goals are not your thing, don’t set them.

I simply don’t understand why you would keep pretending you’re one thing only to have your true nature sabotage you and then you feel like shit.

It’s crazy.

Plus I’m bored hearing people complain that they don’t have the time or talent or resources to achieve their goals and how unfair it all is.

I’m tired of listening to people whining about how they’re trying but their best is not good enough.

Just stop it.

Rather go take the time to figure out who you are really are, what your true values are, how you truly desire to live that is in alignment with your values, and be fucking happy.

And if goals is not your thing, you can stop reading now.

Because the rest of this piece is not for you.

It’s for the insanely driven high achievers, the warriors, the rebels.

Those who love the burn.

Those who love taking on the adrenaline pumping insanity of more.

Those who like to sweat, curse, push, cry.

Those who get knocked down and defiantly get up saying “Is that all you’ve got bitch?”

I want you to stop holding yourself back for the naysayers and those with less drive and ambition than you, and instead to set the goals that has your ass on FIRE.

The ones that move your soul so that you get all teary eyed when you think of the day you cross the finish line.

ONLY set those goals.

Stop fucking around with all the other ones that you’re setting because you think that’s what others expect of you.

Stop distracting yourself with shit that’s not aligned with your purpose.

I invite you to set only ONE goal.

Ultimately that’s all you need!

That ONE goal which you can no longer live without.

That ONE goal that you no longer WILL live without.

And you best make her BIG.

So big that you look up at the mountain top, you’re legs shaking with a little drop of pee running down inside your thigh.

THIS is the goal that will transform your life.

The one that will have you do whatever the hell it takes.

The one that will have you leave behind all those assholes draining the life out of you.

The one that will have you get up at 2 am if that is what is required to create the time of focused attention.

The one that will ultimately unlock the next piece of your soul purpose puzzle.

I want you to sit down today and I want you to figure out WHY.

Why do you want to achieve this goal with every fibre of your being?

What impact will this have on your life?

All of your life.

Your physical self.

Your relationships – the good and the so-called ‘bad’ impacts.

Your surroundings.

What will you be able to do once you’ve achieved this goal that you think you can’t do today?

How will it open you up?

What will be the impact on your life if you DON’T achieve said goal?

Be ruthless,

TTFU and get real with yourself.

The main reason most people give up on the life-changing goals is their why is not big enough.

Or they forget why they started in the first place and if that isn’t written down, and they’re tired, and hurting, and angry, how can they possibly remember?

I want you to figure out how or why you could possibly fuck this up?

Sounds crazy, I know.

But here’s what I’ve learned – especially in my own life.

We have a cunning ego.

An ego convinced that the world is a really unsafe place.

An ego that thinks that we can only cope with that which we’re already familiar with.

Even if that familiarity is abuse, poverty, being fat and sick and exhausted all the time.

If you don’t acknowledge your ego and all the bullshit she’s feeding you, she will have you sabotage your ass every step of the way.

So outsmart her.

By showering her with love, acknowledgement, listen to her, appreciate her.

And then choose to be successful anyway.

I want you to tap into the energy of the you who has already achieved this goal.

What will your days look like?

Who will you be surrounded with?

What are the conversations you’ll be having?

What will you be thinking about?

What will you believe, about yourself, about what is possible, about how life works?

What will you no longer be tolerating?

How will people treat you?

How will you treat people?

How will you be feeling?

What actions will you be taking?

All of it.

Then take the action!

Not the action that your little today person would be taking.

The action your tomorrow person is taking Darling.

Which is probably going to be the scariest fucking thing I could ask you to do.

Because if you’re doing the shit you would normally do, the things that feel comfortable, the ones you’re already taking, you’re going to get the same results you’ve always gotten!

And I want you to stop screwing around with your goals as if they’re not all that important!

I’ve heard all your stories before:

  • you don’t have the time
  • you don’t have the resources
  • you have kids
  • you don’t have the support
  • you don’t have the discipline
  • you don’t have the money
  • you don’t have the talent
  • you don’t have the partner
  • you have the partner

Blah Blah Blah

My question to you is this:


Because if it’s not an ache,

if you’re not prepared to do whatever it takes,

if you’re not willing to invest in yourself and get the support you deserve and need to achieve,

if you’re not willing to clear your calendar for this,

if you’re not willing to have the uncomfortable conversations,

if you’re not willing to let go of the unsupporters,

if you’re not willing to toughen up,

don’t set the fucking goal.

Really, don’t do it to yourself.

I’m just so done with people saying they want something and then disappointing themselves.

It’s insane.

You feel like shit.

You stop believing you can.

You stop believing in yourself.

You stop believing yourself.

Either commit – all the way in Darling.

Or don’t.

Let’s create a culture of honour.

A culture of pride.

A culture of self-love.

Let’s be the defiant rebels who show the world that authenticity is the BEST way to find thrive.

For only death is inevitable.

Thriving, is such a powerful choice.

Love ya,


PS:  I’m not here to tell you that you need me to succeed.

I’m not here to tell you that you need anything to succeed.

I know you can do it.

But I am going to tell you that in my experience, having someone on your side, someone who holds you accountable, someone who holds up a mirror, someone who gets you out of the drama, someone who creates a safe space for introspection, definitely helps and makes the journey faster and easier.

For the past decade I’ve worked with start-up entrepreneurs, authors, CEO’s of international companies, athletes, artists to break through their self-imposed obstacles and limiting beliefs by connecting to their true values and desires and then taking aligned action to achieve real results.

I kick ass.

It’s as simple as that.

Because I believe in my clients.

I hold them to a new level of excellence that nobody else has held them before. I don’t play by the social bullshit rules of diplomacy and niceties, I give it raw and straight knowing that the truth will always set you free.

If you’re ready for some transformation in your life, for freedom, and you desire to be supported on the journey, hit me a mail and find out more about how my coaching works and what it would look like for us to play together.