If you’ve landed on this page that means you’ve probably come across my work either online or in-person or maybe you’re just surfing the net looking for some inspiration.  No matter how you’ve come to cross my path, I’m thrilled!

I believe in serendipity.  I believe that when we get to a stage in life where we say ‘enough and no more I’m ready for more’, the big U starts turning the wheel and send us everything we require to succeed, including people.

Coaching is for those who DESIRE change, impact, results.

Those who crave a space where they can unleash their true knowing, their inner wisdom.

It’s a process whereby you connect with your purpose and you set the goals that light you up so that you feel compelled to do the work, the real work, the mind-set work, that will ultimately ensure success.

Not only in the goal that you set on this journey.

But success in your life – by your own definition – on your own terms.

That means entering into a relationship of truth and empowerment such as you’ve likely not experienced before.

I’m not here to be your friend – I’m here to challenge your current programming, to provoke a new way of thinking, to ruffle your feathers so you can choose how you show up from here on out.

I’ll never take your power away from you by making decisions for you or protecting you from failure.

I believe failure is the most powerful part in learning and the reason why coaching is so damned effective is because I have no vested interest in the outcome of your goals.  This means I don’t protect you, I don’t Molly-coddle you.

Instead I see your true brilliance and I speak to that.

I hold you up to standards of excellence because I know what you’re truly capable of.

I don’t tolerate your excuses because you’re either in or you’re out.

Since 2006 I’ve dedicated my life to empower my soul clients to break the chains of self-limiting beliefs that create frustration and often devastation in their lives through connecting with purpose, effective goal setting and powerful conversations.

Often these beliefs show up in their lives as:

  • lack of motivation (I don’t have the skills, money, time, resources, so why even bother trying )
  • procrastination (I know what I’m supposed to do, so why am I not doing it?)
  • the hamster-wheel existence (I feel like my life has no direction, I’m just spinning my wheels on a road to nowhere)
  • exhaustion and overwhelm (I hardly sleep, I work my ass off from dust to dawn, yet I never get through my to-do list!)
  • frustrating relationships (if only xxx would change, my life would be so much better)
  • the pain of not living their true life purpose (I don’t believe my passion will pay my bills)
  • or my favorite – lack of time (I simply don’t have the time to look after myself dammit)

If any of these patterns are showing up in your life, coaching could be the catalyst for change that your soul is craving IF you show up and do the work.

Life coaching for me has been an exciting, scary and worthwhile journey to finding and discovering myself.  Last year at this exact moment, I knew not who I was, what I wanted, where I wanted to go.  This for me has been a strengthening, enlightening and freeing journey one can choose to take.

It’s an everlasting adventure of finding peace within yourself and the universe, your purpose in the universe, and all the beautiful gifts available to us.

Thank you Anel Bester for taking this journey with me.

Bongiwe BaasQuantity Surveyor

Over the last number of years my Company has employed the services of Anel Bester to coach Senior Executives.

We have seen the achievement of incredible results as an outcome of the techniques employed by Anel.

Her approach is no nonsense, goal orientated and task driven.  Anel demands high accountability.

I would high recommend her services for both one on one, and group sessions.

Tom CreamerManaging Director Telesure Investment Holdings

The exciting Life Coach journey with Anel is for anyone who is brave enough to confront the miss-truths and fear-based choices that keep them limited.

Anel held up an honest and challenging mirror to my soul – allowing me to reflect on who I am, what no longer serves me, and the reality regarding decisions I make on the path to living my dream life!

I highly recommend this journey.


Coaching is not a magic pill.

It’s a space of taking back your inherent power by taking complete ownership of your thoughts, your emotions, your choices, your actions, your life.

It’s about being prepared to look at those areas within you that you’ve not previously looked at before so you can start paying attention to what you’re doing right now resulting in the experience you’re having today.  Whether that experience is in your health, your relationships, your profession, your faith.

By creating awareness of sabotaging beliefs and patterns you can unleash your creative genius that holds the answers uniquely yours.

If you’re ready to have:

  • A purpose-driven, fulfilling life that has you smiling for miles
  • An indestructible mindset and belief in yourself (with the confidence to crush it)
  • Improved physical health and vitality
  • A routine that works for your unique schedule
  • Non-negotiable, effective goals

I’m that totally-loving and completely well-meaning bitch who gets past your fears.

Truthfully, it’s programming that’s keeping you playing small. Some you’ve unconsciously downloaded while other bits you’ve concocted on your own (hello, excuses). Together we obliterate the belief systems holding you prisoner and we cultivate an indestructible mindset based on 4ds.

Desire, dedication, discipline and determination.

Sally Chalmers

Anèl was able to help me on two levels – personal and business. My life was stagnant, my job boring. I had lost myself, my identity, I used to paint and draw, creatively I was dead. I had an idea for a new business venture which encompassed my passion for crafty, art activities and Gardening with kids. She guided me through the steps necessary for me to achieve this. The end result is a more confident, assertive person running my own business that is growing daily.

All of which happened in 3 months!

Sally ChalmersEntrepreneur
Paddy Janneman

Right from the start of our journey, Anel began challenging me at every turn to re-shape my thinking, re-frame my beliefs and face my fears head-on.  She did this in a manner which was at all times affirming, inclusive and uplifting.  Her ability to hone in quickly and accurately on areas that bring about positive results is testimony to her innate understanding of human nature.  Coupled with a unique balance of attitude which is at once uncompromising yet empathetic, Anel is a natural life-coach who will bring out the best of most people who will have the privilege of falling under her influence.

My time with her was the most satisfying and stimulating period any entrepreneur could have.  I would therefore unreservedly recommend Anel.

Paddy JannemanCardzGroupCardzgroup
Christiane Ebert

I came out of this with a new found self esteem and self worth. Anel brought out my purpose in Life, my willpower to survive and win in the big world. She gave me the tools to de-clutter my life, sort it, set goals and reset goals and stick to them.

She taught me the necessity of actions plans with a purpose and a goal and she taught me the ‘WHY’?

She taught me to dream and believe again and have a positive vision…my ‘Why”.

She taught me about perception, loving myself and having respect for myself. Anel taught me that negativity was not an option, nor was giving up.

If you need a new lease on life, are stuck and can’t find your way forward, if your business is not working for you or you feel you need a way to make your dreams come true, you can’t do without Anel.

Christiane EbertPilates Instructor
Moira McDougall

While I worked with Anèl, she helped me to envision a clear path to formulate my ideal business. We explored how my current business can evolve by following the steps she outlined during my Full Day Business Session.

I recommend working with Anèl because she meets you exactly where you are in your stage of business development, and skilfully guides you to see far beyond the confines of restricted mindset and Belief Systems holding you back from reaching your innate full potential. She walks her talk, and expects nothing less of her clients!

Moira McDougallPhysiotherapist

Our relationship won’t be boring.

It will be challenging.

I promise to hold a safe space for you to curse, rant, and do whatever-the-hell necessary to pull you out of the funk you’ve found yourself in.

I will push you to the edge until you break the glass ceiling keeping you smaller than you deserve to rise.

I will not lie to you to make you feel okay.

Instead, I will show you how your choices are creating your reality.  How all of that can be changed, crises averted and how to create miracles out of what you’re calling disasters.

I will walk beside you, uncapping your fears so that you show up powerfully, doing the work you came here to do, make an impact and heal the world by healing yourself.

My coaching is different for every client.

And I don’t work with everyone who applies.

I work with those who desire to work with me, not those who need to work with me.

If you’re ready to have it all, do it all, and be all that you know you were born to be, then let’s hook up and see if we’re a good fit.