By Susan Jacobs
Before pissing anyone off, I love coaches and Uggs!
Virtually everyday I meet someone who is a coach be it lifestyle, business, mindset manifestation, wealth manifestation, health, achievement, leverage, badass, and who knows what else as they keep emerging. Clearly, coaching as a career has evolved tremendously over the past several years to it now being a booming industry.
Today, it’s the norm to have at least one coach. And that’s great. I’ve had them and continue to do so at various points in time.
But let’s get serious… Read on to see how this all ties together…
I’ve been an Ugg girl since 1995 when I bought my first pair out of necessity while working as a publicist during the Sundance Film Festival in Utah. There was a huge snowstorm that was too much for my east coast snow boots to handle, so there I was, face-to-face with a pair of black Uggs. I wondered, ‘Is Ugg short for ugly?’ At that moment, I didn’t care; warm and snow proof was what mattered, and they kept me happy throughout the 10-day festival.
Twenty years later, I’m still wearing my original pair and they’ve held up remarkably well.
So what’s the point of this, you may be wondering…
Uggs are made to last. It’s a brand that delivers beyond expectation of its promise. They’re toastie, comfortable, efficient, yet not particularly feminine or attractive. Countless women just don’t care. ‘Throw away those heels and uncomfortable shoes and put me in my Uggs anytime, anywhere, for any occasion, and any season,’ is what many say.
In New York City, I’ve counted more than 4 women on one block, and 10 in a single subway car all wearing Uggs. I’ve just bought my second pair.
If you offer quality goods and services that deliver on your brand promise and remain true to your core values, customers will stick around and bring their friends to the party.
We all wonder if we’re making the right choice when buying a product or professional service. Whether you’re looking to hire any service provider be it a coach, a copywriter, or anything else, here are a few things to ponder before making the decision:
- Be clear about what you need and what outcome you’re looking for
- Vet them — speak to references, check them out online, read reviews
- Do you like their website, LinkedIn profile? Is their brand messaging clear, consistent, professional, and knowledgeable?
- Read their blogs – do they resonate? Can they tell a story? Are they articulate and do you relate to them?
- Have a preliminary call, learn about their process. Did they listen to and hear your needs accurately?
- Get referrals from people you trust
It’s a crapshoot when hiring someone you don’t know, but by incorporating these questions, hopefully it will eliminate some of you reservations.
Be willing to pay for their services. You do get what you pay for. Like my original pair of Uggs, the brand delivered beyond my expectations, has caused me to be an organic brand ambassador who will always defend Ugg against naysayers, and they’ve kept me warm and dry through many a blizzard.
Perhaps that’s a very high bar to hold all accountable to but I believe professional brands and individuals, service or product providers, should be delivering on that level.
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I’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress. I believe we are co-creators of our lives and that anything is possible when we get out of our own way. Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.
Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.
I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible brand messaging and content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.
I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at: