5 Places Entrepreneurs Tap Into Success

Remember the days in corporate when you confidently strutted into the board room and felt comfortable in the midst of power?

But the call to the world of entrepreneurship was strong so you packed up your briefcase, packed away your stilettos and headed off to inspire and impact others to bring out their greatness.

Months later you find yourself sitting on-line for hours desperate for some stimulating conversation.  Your spouse, your family, your friends just don’t get the journey you’re on and you feel isolated.  Slowly sliding backwards into the false sense that sitting in your pj’s all day with your laptop on your lap is wonderful and highly productive.

Sorry to tell you this Love, but you’re fooling yourself.

That slow slide into comfort is you surrounding yourself with the wrong people.  It is you buying in to the social profiles which have been posed, lighted and photoshopped whilst the authors you are talking to is sitting in their pj’s with their laptops feeling lonely.

It is called emotional contagion.  The phenomenon whereby you start thinking, feeling and acting like those you surround yourself with.

 

You ready to stop that BS?  Then it’s time to get back in the game called real life!

 

Here are some super easy ways to get there fast:

  1. Choose your social media groups well, get in, get out. Participate in the ones that motivate you, that add value to your life.  The ones where there is no moaning and bitching and drama.  Leave the rest.  Put a timer on so that you never spend more than 30 minutes online then get back to real.
  2. Become part of a master mind group. There are two types:  paid mastermind groups which are facilitated by a mentor / coach, and unpaid mastermind groups which are formed by business people who are all more or less on the same level but with different strengths.  Both of these have a place and both can be very powerful if you choose the right one.
  3. Go to powerful seminars. Again, scope it out first.  Is it being held at a classy venue?  Is there a dress code.  When people arrive in slippers I tend to not even get out of my car.
  4. Start training with the 5 am club. Have you seen the difference between the people who are in the gym at 5 am and the people who are there at 9?  I have worked in the fitness industry for many years and let me tell you that the 5 am crowd don’t fuck around.  They are not there to be seen, they are there to get ahead in the game.  Those are the people you want to train with, talk with, and start your day with.
  5. And lastly ladies, work with a coach who increases your vibration. Your next level coach.  The one that you have to stretch to work with.  That is the coach that will see what is missing from another perspective than what you have at the moment.  That is the coach that will kick your ass back into the game.

And that’s it.  At the end of the day it boils down to one thing:

How much do you love yourself?  How badly do you truly want to be successful?

You didn’t leave corporate to open a soup kitchen so get out of your drags, stop hiding and get into your life.

Remember that death is inevitable.  Thriving is a choice.

 

Writing is My VooDoo… A Brief Manifesto

By Susan Jacobs

“Writing is the only thing, that when I do it, I don’t feel like I should be doing something else.” – Gloria Steinem

I’ve always been drawn to and felt a kindred spirit with the underdog, those whose voice is not heard because it’s coming from the fringe of society.

Growing up in a white, liberal, middle-class creative, and entrepreneurial (before that was the ‘buzz’ occupation) household in New York City during the 60s and 70s, my sister and I were not taught to see race or cultural lines — we learned that people are people.  My friends looked like a United Colors of Benetton ad – black, white, Asian, Arabic, Muslim, European, African, and then some.

At age 10, I got to experience crossing borders and international travel when we went on a family summer vacation to Europe for three months.  We drove from France to Norway, zigzagging along the way, visiting museums, chateaus, sightseeing the standard haunts, and eating cheese, bread and fruit by the side of the road.

During our drives, we found our way through the slums and I remember begging my parents to let me out, crying that I didn’t want to go to museums, they could pick me up later, because I was drawn to the energy of the slums. I wanted to know more, get up close and personal, it seemed familiar, and where I belonged.

I wasn’t comfortable even at that young age around all things white.  For whatever reason, I saw imbalance and injustice and wanted to do something, or at least just soak it in to try and understand our differences.  This was probably the birth of my insatiable curiosity and, subconsciously, my ‘brand’ of giving voice to things that matter.

My sister and I attended the United Nations International School, for me, from fifth grade through high school.  At that time, we were part of the small quota of Americans who were accepted. This exposed me even further to a global perspective, and a hunger to cross borders and experience different cultures.

Years later, life and professional circumstances took me to Ghana and Angola in Africa, and Haiti, pre-earthquake. These life-enriching and life-changing experiences continue to inform who I am today. It was impossible not to see race lines in those countries.  It was the first time I ever experienced being the minority (aside from being a woman and a Jew).  But I was welcomed, safe, and witnessed unspeakable poverty, yet a generosity of spirit and heart that I’ve never encountered anywhere else.

After sometimes not seeing another white person for weeks at a time during my travels, I returned to Brooklyn and attended a Bob Dylan (an all time favorite) concert in Prospect Park.  It took me a while to identify my discomfort, but I finally did – the concert was filled with only white people, and I was extremely uncomfortable.

I write to share stories, experiences, and expand perspectives because we are all breath the same air.  We all need to eat, drink, pee, shit, sleep, give and receive love, and feel a sense of purpose and belonging.   We all have a story that’s worth hearing and from which we can learn and potential uplift another human being.

So today, perhaps become more curiosity and open your heart and mind to learning about someone you encounter that seems insignificant for whatever reason.  The world is upside down so let’s up our human being game.  As the old AT&T phone company ad used to say, “Reach out and touch someone.”  It’s magical, amazing, and transformative when we make those human connections in unexpected ways. Don’t know about you but I welcome magical moments!

Please feel free to comment or share this post.

Susan JacobsI’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.

Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website LinkedIn | Twitter

5 Powerful Habits that Breeds Success

Success is a mind-set.

It is about thinking the way successful people think.  Which translates into showing up in the way that successful people do, acting in the way that breeds more success, and most importantly feeling successful.

Yet I have found that it is way easier to train the body than to train the mind.  When we start training the mind we first have to go deep and identify all the bullshit that colors our way of seeing the world, which in turn affects the way we feel about the world and inherently this impacts the way we act in the world.

It is way easier to train the body to the point of automaticity which bypasses the bullshit and gets the results.

How do you do this?

Easy – you start doing some of the things that successful people do on a daily basis until it becomes your new norm.  Once this is in place the mind simply has to follow suite because a new reality is created.

Magic?

No.  But still pretty awesome.

There are tons of really fantastic habits that successful people do on a continuous basis.  I am only focusing on 5 for you to get started.

Think of it as going to the gym – if you use every machine on the very first day, you would probably be too sore to sneeze without crying for the remainder of the week which will prevent you from continuing.  Result – a whole lot of pain with zero progress.

Let’s dive in and get you started!

Habit One: Successful people are part of the 5 am club.  Studies have shown that people who get up at 5 and devote the first hour of their day to mind-set and self care are ahead in the game.  It is a mental win knowing that whilst the rest of the world is sleeping, you are hustling.  And not just any hustle – you are journaling, learning from your yesterday, setting your intention for the day thereby taking control, and setting the tone for the next 24 hours.

Habit Two:  Successful people have clearly defined goals.  That’s right!  A goal without a deadline is just another dream.  A goal without clarity and precision is a fairy-tale.  Your goal should be specific, it should be measurable, actionable, realistic and have a definite time by which to achieve it (SMART).

Habit Three: Successful people track their goals.  They understand that goal attainment is had by seeing the gap between your desired outcome and current position.  It is only by continuously understanding what is still missing that you can take the necessary action to move you forward.

Habit Four:  Successful people take consistent action.  Yes darling, every single day – not just on the days that you feel like it.  Why?  Because successful people understand that a life dictated by emotion is a rollercoaster ride going nowhere fast!  Then again I have found that successful people understand the purpose of their goals which has them on fire.  If you are driven to succeed, you are driven to act.  There is no place for sitting around waiting for the next minute to tick past.

Habit Five:  Successful people invest in themselves.  Robin Sharma states that in order for you to double your income, you have to triple your investment in self development.  I find that there is still a huge misunderstanding around what coaching is in many parts of the world.  Coaching, the way I was trained and how I work with my clients, is not therapy.  It is definitely not for people who need help.  Coaching is for the elite performers who desire to be at the top of their game.  It is about playing bigger than ever before.  It is about being held accountable and achieving the results you set out to achieve.  Successful people know this.  They work with high level coaches.  They have libraries instead of Netflix.  They are investing in the right programs with the right mentors at the right time.

 

It is so easy to say that you want to be successful.  Honestly I’ve never heard anyone say they want to be a loser.

However, talk is cheap.  It is your actions that count.  It is your actions, not your words, that will dictate your level of success in your life.

Looking at your life right now and the habits that drive your day-to-day activities, how successful will you be in 90 days from now?

 

HELP! My client is a nightmare!

This is my personal truth.

One of the most common themes I hear from new coaches is that their clients drain them!

I remember those days!  At first you are so excited to finally be signing up a client you simply cannot wait to get started and change their life.  After all, the only thing you’ve ever wanted to do was help people and you now have the qualification and the skills to do so.

Except coaching should come with a warning label:  sort out your own shit first!

The Big U says that on this journey called life we are here to learn some lessons. And when you mess with her fun by joining the leagues of disruptors, she is going to make damn sure that she gets her worth out of you!  This leads to an attraction of clients who not only find your most vulnerable buttons and pushes them relentlessly, but they tend not to fucking shift!!  No matter what you do or which tools you use, they remain stuck.  And because you are on a mission to ‘help’ them, you drag up every last bit of energy in an attempt to make it better for them.

STOP!

Listen, I’m not here to judge.  The only reason I can write this blog today is because I’ve been through the journey.  Ten years ago coaching was brand new in South Africa and there were not a lot of coaches to learn from.  That is not the case anymore.  Coaching has sky-rocketed globally so rather learn from the oldies’ mistakes and save yourself the heartache.

You want to attract your dream clients?  Once again it starts with YOU!

Wayne Dyer framed it so beautifully when he said you don’t get what you want, you get what you are.  Which means if you’re not loving your clients it is time to do some work on yourself.

Don’t stress!  We are all continuously growing but here are some steps to get you to loving your clients:

  1. Bust the buttons.  Yes, hire yourself a top notch coach and find out what is happening in your subconscious mind.  It is much less painful to work through your triggers with a supportive, kick-ass coach then to have them pushed by your clients.
  2. Stop wanting to help people.  You  are a coach, not a savior, not a therapist.  You are here to empower others by guiding them in a non-evasive journey.  One in which you simply assist them to uncover their own truths, their own power, and they can then choose to own it, or not.
  3. Work on your wealth consciousness.  Don’t even put out your first package until you have read The Science of Getting Rich five times!  As long as you have a scarcity mentality you will just give and give and give to the blood suckers who are NOT serious about their personal development in the first place.  These are the people who tend to want to be rescued.  Refer them to the soup kitchen.
  4. Figure out your message.  What is it that you bring to the table of life?  What is the thing that completely lights you up?  The topic that you never get tired of speaking about, learning about, talking about?
  5. Decide on who would excite you to work with.  Yes, excite you!  Not make you happy.  My clients have me on fire!!  Why?  Because they are up to really big things in the world.  They are focused and dynamic and driven and go-getters and kick-assers and get shit done!  I can spend all day with them because they excite me!!  A really big hint is that you should be your ideal client 😉  If you don’t love hanging out with yourself, go back to point number one.

It truly is that easy.

I wish someone gave me this advise 10 years ago.  I would much rather have gone through 90 days of having my ass handed to me by a powerful coach than the two years I spent having my buttons pushed!  Yes, I still got the learning and I’m grateful to each and every client I worked with for that.  However looking back I now know there is an easy way to do things and a hard way to do things.  Hard is not always best.

This does not just apply to coaches by the way.  These five steps is for every entrepreneur in every industry.  Even if you are selling candy you are still interacting with your clients which means you can end up being energized throughout your day, or completely drained.

Your choice.

But remember, death is inevitable.  Thriving on the other hand, is a choice.

You want more?  Then download my free life audit worksheet on the side bar and start getting your life pointed in the right direction.

Clock Towers of New York; You Are My North Star…

By Susan Jacobs

 

Growing up in New York City, clock tower buildings have been my navigational tools, my true north for as long as I can remember.

I was born and raised on 17th Street between Irving Place and Park Avenue South back in the day when it was not a good neighborhood.

Once upon a time, S. Klein on the Square and Mays department stores lined Union Square Park pre-Starbucks, Whole Foods, Coffee Shop, and all the other current trendy, crazy rent paying businesses. If you dared enter the park, it was at your own risk.  The legendary, or perhaps notorious, Max’s Kansas City was around the corner, and home to Andy Warhol and the hip, creative artists and musicians, movers-and-shakers, trendsetters of the day.

The W Hotel on 17th Street was a Chemical Bank. The New York Film Academy building across the street (which has since moved) was a union meeting hall.  The Michelin Guide described our neighborhood as ‘non-descript,’ a far cry from what it no doubt is called today.

The city was covered in graffiti, and was grungy, edgy, with more of a black-and-white color palette than its current technicolor.  It had personality, the creative energy was palpable, and it wasn’t so safe.

Living on the fringe of Gramercy Park, it was our small town, minus the white picket fences. While the city was a tad funky, as kids, we were pretty much free to trek around where we wanted without adult supervision.

After the Empire State building, and then the World Trade Center in the early 70s, clock tower buildings were some of the tallest in the city at that time, thus becoming an easy point-of-reference.

For me, it all started with Con Edison’s clock tower, just three blocks south of our house. From north to south, east to west, the clock was visible so I could always find my home, and see how late past curfew I was.

And then the inevitable happened to change the tale of this fateful neighborhood.  Zechendorf Towers were born.  A 29-story, 4-tower building complex became erect in 1987, casting a dark shadow over Union Square Park, and blocking my shining star. From certain angles, you could catch a glimpse of the clock, but it seemed from that point on, the clock wasn’t kept up with as much love and care, and the time, more often than not, was wrong.

Gentrification, you blocked my shining star…

After years of automatically turning to look up at the clock, to this day, decades later, the habit is still deeply ingrained and I look for it whenever I’m in that neighborhood.

The Met Life building, now some fancy hotel on Madison Square Park, also with a clock tower, was useful growing, but often confused me as it was similar in height, look, and in roughly the same neighborhood as Con Ed. But it remains beautiful and continues to remind me to look up when passing by.

I ended my love affair with Manhattan and it was traumatic break up with the city 16 years ago. I crossed the river, something I never did growing up, and moved to Brooklyn.  As fate would have it, my new digs were a few blocks from the clock tower building on Flatbush Avenue near Atlantic.

Brooklyn welcomed and comforted me with my new north star.  A new borough, yet a familiar tool for orientation.  Look up, see the time, and know where I am: a ritual since childhood.

As I’ve never been a watch wearer, and pre-cell phones and devices that keep us perpetually hooked on time, the clock tower served me well for all of these years.

But damn if this gentrification isn’t messing with me again.  What I happily left behind in Manhattan has crossed the river and at warp speed.  Just as with growing on 17th Street, when I first moved to Brooklyn, this hood was funky, buildings were no more than four stories high, bodegas, Hong Kong Pharmacy, local video stores were the norm, and the sky view was visible everywhere.  It felt like a move to a small town in the country.  No Starbucks, Duane Reade, American Apparel, or Target, in sight.

And then came the Barclays Center, a stadium, two blocks from my apartment, which was incredibly painful to watch go up, but as a neighbor said, “We ain’t ever going to see it come down, so we better make friends with it.”

Once again, my version of a small town was evaporating before my eyes.  The essence, the heart and soul of Brooklyn is crying, “I’m melting.” After 45 years, a local bodega shut its doors.  After a few decades, the video store shut its doors. And on and on and on this story goes.  Commercial rents are over $300 per square foot, 3-bedroom apartments are $7,000/month, packed with multiple roommates, and a local pizza place pays $11,000 just in rent.  Seriously? That’s a lot of slices to sell!

From my home office window I now see five cranes where new high-rise construction is underway.

Time waits for no one and eventually disappears. Gentrification is a good reminder to live now and be fully present and appreciative of this moment, because everything is always changing.

Virginia Wolfe says we all need a room with a view. ‘Tis true, but I also need clock tower views.  I wonder what will force my next move first, gentrification or the presidential elections.  Canada must have some good clock tower buildings!

So where do you look to find your way home?

Please feel free to comment or share this post.

Susan JacobsI’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.

Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website LinkedIn | Twitter

If you want to be part of my tribe of magnificent women such as Susan, come join us at Get Out Of Your Head.

Birds of a Feather…

This is my personal truth.

It is strange how many deep wisdoms I am discovering in fairy tales and sayings in my ‘old’ age.

My focus this month is on the people we surround ourselves with and the very deep impact they make on us.

If you have been following my work for any period of time you will know by now that you become the average of the behavior of the five people you spend most of your time with.  Not the BEST of their behaviour – the AVERAGE.  If you take a moment to think about this you will understand how crucial it is for your success to spend your time with other high vibrational, successful people!

For the greater part we live in a ducked up society (no, this is not auto-correct).  I love ducks as much as the next person – there is a certain calm in the way they drift on the water, their slow and swaying waddle.  The way they’re always found with other ducks.  Hypnotic.  Deadly.

Remember the tale of the Ugly Duckling?  It is all true.

Most people are born and they look around see ducks.  Automatically they think “Oh wow, I’m a duck!”  So they stay with the ducks, they try and talk like a duck, they try and walk like a duck.  Most of them turn out to be ducks.  But every now and again something else is born and the ducks know that you’re not a duck!  So they become nasty.  They start hurting you.  Trying to break you.  Pushing you to the side.  Why?  Because you my darling, are way more than a duck and it makes them uncomfortable.

Yet it’s hard to leave the known.  Especially when you look around and you see all the ducks happily waddling together.  Sitting idly for hours, they look so content.  And you crave that because every morning you wake up and you’re dissatisfied with this life.  You believe you want more!  You know you truly desire more!  But every time you raise the topic of wanting more you are told that you should be grateful for what you have.  You should stop making waves because the other ducks want a smooth surface to float on.  So you sit.  Desperately unhappy.  Watching the swans from afar and wishing that you had the big strong wings to fly with them.

It took the Ugly Duckling to get to a point of defeat to hang his head, ready to die, before he saw his reflection and realized that he was in fact that which he most admired – a swan.  A phenomenon I see in so many women.  Hitting that point where they simply cannot tolerate the death of existence anymore and in THAT moment they discover their greatness.  They embrace their brilliance and they stop living like a duck.

The really good news is – you don’t have to wait to hit rock bottom before embracing your true nature.

Sit down today, close your eyes, and imagine your absolute BEST life.  No limitations.  No interferences.  Success is guaranteed.  What will that life look like?  And more importantly, what will YOU look like in this life?  Where would you wake up?  What will you do first thing in the morning?  What will you wear?  Where will you go?  Who will you serve in your business?  Who will you spend your time with?  How will you feel?

Write all of this down in great detail filled with tons of emotion!  Read every morning and feel that woman.

And viola!!  You have taken the very first step towards the rest of your life!

Robin Sharma stated it so beautifully when he said that you can’t be a leader and a victim.

Well darling, you can’t be a swan and a duck.  Time to choose.

Like many other women, I knew I was not a duck.  When the time came for me to take flight I struggled to find other swans so I simply created my own bevy.  If you’re a swan looking to surround yourself with like-minded women who are raising the standards of life, then join us at Get Out Of Your Head.

Because death is inevitable.  But thriving is a choice.

Think You Want a Business Partner? Some Reasons You May Not…

By Susan Jacobs

I have co-founded and run two companies, each with a business partner.  Neither time had I planned to do so, nor explored going solo versus a partnership.  The first lasted 7-years with a female partner, and the second, with a male partner, for three years.

Company #1 was an entertainment marketing and PR agency.  My then partner and I met professionally on several occasions. When I mentioned I wanted to leave my job, she proposed working together. With nothing to lose, I agreed but said we needed at least, a first ‘date.’  We met; discussed our company vision, shared stories, and that was it.  Before making an official announcement, we were flooded with business, which lasted throughout the life of our company, with most clients being repeat or referral. Not bad for starting a company as an exit plan from a job!

We were, however, virtually strangers and had not taken the time to set up structures, procedures, or vet each other.  Despite that, we naturally fell into a rhythm allowing our complimentary skills and compatible personalities to carry us.  She was good with accounting and I was the pit-bull of accounts receivable.  I loved the hunt and conquest of closing new business while she preferred the courtship.  My then hyperthyroid propelled me to marathon pitching while her hypothyroid (total coincidence) made her modus operandi a slow process that always resulted in an impressive multi-page spread.  We had huge fights, threw books at each other, but made up quickly, ending in laughter and discussing lunch options. This worked smoothly until it no longer did.

Company #2 was an experiential marketing agency and also unplanned. I met that partner while producing an inauguration weekend extravaganza in Washington, DC when President Obama was first elected. Being thrown into the middle of a stressful production, we worked seamlessly together and turned out a wildly successful event.  When I was later hired for another project, I brought him on board. Again, we produced great results and the client re-hired us, but we needed to be a company rather than consultants. With a contract to gain and nothing to lose, we started a company.

Our skill set was complimentary, overlapping yet also with totally different areas of expertise, which allowed us to provide one-stop-shopping for clients. He saw the forest, I saw the trees.  In production, he handled ‘back-of-house,’ and I, ‘front-of-house.’ It was easy, worked smoothly, until it didn’t.

With both companies, I went in starry-eyed, enthusiastic, trusting, and filled with adrenaline, ready to conquer the world. I didn’t ask basic questions, or follow a sensible self-protective business practice of signing agreements, issuing stocks, and setting up the business properly from ‘go.’  Thankfully, both times the ‘divorce’ was relatively painless, though not without issues. If insurmountable differences arise, you want a simple, clean split. A lesson I learned the hard way.

Obviously, going solo or in a partnership have pros and cons.  If solo, prepare for feeling isolated and not being as productive with no one to hold you accountable.  If pursuing a partnership don’t let the adrenaline rush and excitement overshadow that it is a marriage.  Court, date, go steady, and start at first base!

Things to consider when making the decision:

– Why do you want a partner?

– Why this person? What do they offer? Is it redundant to your skill set or enhancing?

– Are they in a relationship? I was single with no kids; my second partner was married with kids in college. There was an imbalance in our financial needs to manage during the slow ebbs.

– Are they a day or night person? Being on opposite clocks can be beneficial but also wreak havoc.

– Are they routinely punctual or perpetually late?

– What are their financial requirements? Do they have access to investors or other financial sources?  Credit rating?  If one has money, access to money or good credit score and the other doesn’t, problems will arise.  Vet this well.

– Can you trust this person to stick it out through tough times?  As with any relationship, trust is paramount.

– Are you both committed to the time required to run a business?

– Are your short and long-term financial and business goals and vision for the company compatible?

– How do you each deal with stress?

– How big is their network? Does it overlap or compliment yours?

– What is your exit strategy?

Good luck!

Please feel free to comment or share this post.

Susan JacobsI’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.

Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible brand messaging and content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website | LinkedIn | Twitter

How judgement affects your goals

This is my personal truth.

Fact:  It is impossible not to judge.  We all have our values, our standards, and we live our lives by deciding if something is in alignment with our values or not.  Whether something is right or wrong for us.

This is the missing key for many when it comes to setting goals – it is about us and not anyone else.

When we start living our lives in the shadow of judgement, we stop taking the time to figure out our own desires, our own values, our own ways, our own joy.  Instead we start living life in a way that we think others will judge us favorably for.

The result?  People set goals that others will admire but which leaves them uninspired.  They talk a good game, but there is a lack of passion.  They take action, but without conviction.

Simply observe how many goals are never achieved yet people don’t scream and shouts or throw caution to the wind and risk everything as long as there is a remote possibility of success!  Their goals are negotiable.  Yes, it is nice when they achieve them.  Yes, they love the admiration of others when they achieve them.  Yet the spark is missing.

When you set goals based on perceived judgement, you rob yourself of joy.  You rob yourself of a life filled with a true sense of purpose, of passion, of fire.

People are trying so hard to do it ‘right’ in the hope that others will think highly of them.

What would your life look like if you just said “This is my life and I’m going to go after the dreams that make ME happy in a way that lights ME up!”

Give yourself permission to envision that life today.  Shut the world out.  Go inside.  Set the goals that are important to YOU.  Regardless of what others might say or judge.

In case you haven’t noticed yet, I’m passionate about goals!  Setting inspirational non-negotiable goals and achieving them is what I do for myself and my clients.  Setting goals from a place of judgement is one of many mistakes I see people make on a regular basis and one of the topics I cover in my free webinar on the 3rd of March (Central).  I will talk about the importance of goals, the impact of getting it wrong, and how to ensure you focus on the right areas and set the right goals for you.

I would love to answer all your questions so grab your seat here.

PS:  A recording will be sent to all who register.

Death is inevitable.  But truly living is a choice.

The Silent Warrior – Death is coming

This is my personal truth.

I woke up this morning to the news that another young woman died from cancer.  This after I had the conversation with a stranger earlier this week of how cancer is really a kind disease in that it gives you time to put your life in order if you wish to do so.  You get to know your expiration date.

I’m not writing this to be insensitive.  Her passing touched me deeply.

I’m writing this because most of us don’t know how long we have.  We move through life as if next year is guaranteed.  We fuck around.  We stop when we’re tired.  We set small goals to just get to the next level.  Or else we set unrealistic goals so that we can get off the hook of anyone ever expecting us to achieve them, including ourselves.

It’s time.

I woke up this morning knowing I am done tolerating.

  • I am no longer available for fucking around
  • I am no longer available for playing small for the egos of others
  • I am no longer available for setting unrealistic goals
  • I am no longer available for not achieving my big goals
  • I am no longer available for playing it safe
  • I am no longer available for people who want me to fix them
  • I am no longer available for people without ambition
  • I am no longer available to please the average masses

I woke up this morning taking a stand for my life purpose.

  • I will continue to disrupt people’s programming so that they can make conscious choices
  • I will continue to inspire people through my unwavering belief in their true potential
  • I will set goals that challenge and inspire me and I will work my fucking ass off each and every day to achieve them
  • I will be focused and not get distracted on my path
  • I will download and provide that which is of value to my fellow life travelers
  • I will embrace the gift of life each and every day not taking it for granted
  • I will be true to my warrior spirit of never backing down, never giving in, never staying down no matter how many times I might get hit down by others who don’t embrace my values and truths
  • I will give attention to those ideas who come to me and bring them forth in a way that enhances the life of every person who uses them

There is a shift in the world.  There is an escalation of energy both up and down.  You get to choose which direction you spiral – do you choose to spiral up, or down?

I have no judgement either way.  I completely honor people’s choices BUT I will tell you this – if you are one who chooses to spiral up, to make a greater impact in the world, to bring about change, to become successful, to be the inspirational example to other, then it’s time to take a stand for yourself, your values, your purpose, your mission.

I’m hosting a free webinar on masterful goal-setting next week.  Goal-setting IS the cornerstone of success.  If like me you are ready to take a stand, I know you will be on the call.  Book your space here.

Death is inevitable darling.  But truly living is a choice.

“Hooked on Healers” – An excerpt from the book “Pain, Passion, Purpose: That Was Then, This is Now”

By Susan Jacobs

I’m excited to share a snip from my chapter as a contributing author in this book that was recently published by the Round House Press.  My first time being published in a book!

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“For decades, I have depended on alternative healers to help me get through, physically, mentally, and spiritually.  And I’ve had the best. My yoga practice, my work as a marketing consultant, and love for travel have taken me around the world, allowing me to meet an abundance of natural and holistic healers from New York to Ghana, Haiti to California, Ecuador to Paris, London, to Viet Nam, and various stops along the way.  Many of them have literally and figuratively helped save my life.1471965_10152195774074050_1621746009_n

I’ve worn acupuncture needles over every inch of my body; been burned with moxibustion; spat on in an African libation ceremony by elder tribesmen; diagnosed via pendulums, pulse, tongue, eyes, and abdomen; taken full-moon baths in flower petals; stared at a colored light through a telescope-type gadget; been steamed with herbs in an I Love Lucy type box with just my head sticking out; drank special teas that included ingredients better for me not to know, that took hours to cook and days to expel the smell from my apartment; put off making decisions until consulting my astrologer and tarot card reader; drank customized concoctions of Bach Flower remedies and potions; beat pillows while screaming and crying, followed by visualizing positive healing energy coming into my heart; and had an excruciating massage from an elder voodoo practitioner.

1472019_10152195769049050_1501821516_nThat’s a small sampling of the healing specialties… There’s only one problem with all this, and it took me hitting rock bottom to see it.  I was no longer free to enjoy these gifts. I was hooked on healers…

My first real understanding of the power of the mind / body connection was when I was nineteen. I had been taking a dress off over my head when my head literally got stuck facing my right shoulder. I was going through a stressful time and holding everything in my neck and shoulders. The muscle spasms pulled my vertebrae out of alignment. In a desperate state, I found my first chiropractor. Dr. R. spent a week taking care of me: nurturing me, helping me heal, and offering a shoulder to cry on. Within a week, he had my head facing straight and me back to normal. Well, normal except I was convinced I was in love with this godlike man who literally turned my head!…

1454901_10152195785709050_2040838303_nOver the past twenty years, there’s been a major subplot in my life that has tested all my good intentions, as I’ve been dealing with a hyperthyroid and Graves disease. At its worst, my resting heartbeat was over 100 BPM, which could have been extremely dangerous. Conventional doctors wanted me to follow the standard treatment of drinking radioactive iodine to kill my thyroid, causing me to ultimately become hypothyroid, and on medicine for the rest of my life.

So there I was, face-to-face with a harsh reality.  Could I live by my belief system to its ultimate conclusion: that I created this condition as a means to look at what was going on with my life, and ultimately heal myself?…”

Please feel free to comment or share this post.

I’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.

Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible brand messaging and content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website | LinkedIn | Twitter