The Silent Warrior – YOU are your business!

This is my personal truth.

If you’re one of those people counting down the days to retirement, this blog is NOT for you.  Stick to the ‘rules’ of business, make a living and be happy.

I love being an entrepreneur.  It is the most challenging, frustrating, elating, rewarding journey that I’ve ever chosen to be on.  So much more considering my field of choice – bringing out the greatness of people which in turn leads to enormous success in their lives.

Then why did it take me so long to figure out that in order for my business to thrive, I needed to thrive first!

I guess it took me this long because business school teaches you all about balance sheets, marketing strategies, client retention, contracts, etc but nobody says “but before doing all of that, work out your personal shit”.  Bastards.

I spent hours and hours trying to figure out what to do next.  How to market myself so that people would like me, because they say people must like you to buy from you.  Then I spent years trying to figure out where to find my perfect clients because people say you must be in the right places for you to be found.  Then I spent years trying to figure out the right systems and blah blah blah.  You get the idea.

When I tried to do everything ‘by the book’ the way you’re ‘supposed’ to do it, I was left feeling frustrated, empty, grey and miserable.  I don’t feel elated when I try to ‘play by the rules’ which is why I left corporate in the first place.

So last year I decided to throw the fucking book out.

  • I stopped spending hours behind my laptop and started spending hours working on myself.  My wealth consciousness.  My codependency.  My need for acceptance and being liked.  My idea of what professional really looks like.
  • I started reading the inspirational thought provoking books.
  • I started working with the once ‘out-of-reach’ coaches because I decided that the Big U wanted me to work with the best and She would make it happen for me (hint:  She did).
  • I dropped the desire to be liked by embracing my purpose to disrupt and inspire.
  • I turned every lie into a truth and every ‘truth’ into a lie.
  • I stopped looking for my clients and started hanging out in places where I love hanging out.  Funny thing – there they were!
  • I started saying it the way I speak when I’m excited and authentic.  Funny thing – they liked hearing my truth!
  • I stopped working my ass off on my business and started working my ass off on myself.

That was when the penny dropped – I AM my business!!  And the more I love myself, the more I love how I spend my days, the more I love doing what I’m doing, the better my business does.

Word of warning – my idea of fun is NOT sitting on my ass drinking cocktails all day long.  Understand that my idea of fun is stimulating and pushing my body and mind on a continuous basis.

If you’re an entrepreneur and you’re feeling stuck or worse, consumed by your business; if your business is draining your energy and nothing is working, it’s time to stop working on your business and start working on yourself.  It is time to schedule in the personal development work every single day.  It is time to read the wealth consciousness books during working hours (FUCK imagine that!).  It is time to get your body back into shape and to make the time for nourishing meals.  It is time for you to understand that until you figure out how to get out of your own way, no amount of marketing strategies is going to bring you the success you desire.

Because your business will not make you happy.  You will.

Death is inevitable darling.  But truly living is a choice you need to make.

Ready to stop the bullshit and rock?  It’s time for us to talk.  Book your free discovery session now.  But please, don’t book if you’re happy with average results.  I don’t do average.

Coaches and Uggs: There’s at Least One on Every Block…

By Susan Jacobs

Before pissing anyone off, I love coaches and Uggs!

Virtually everyday I meet someone who is a coach be it lifestyle, business, mindset manifestation, wealth manifestation, health, achievement, leverage, badass, and who knows what else as they keep emerging. Clearly, coaching as a career has evolved tremendously over the past several years to it now being a booming industry.

Today, it’s the norm to have at least one coach.  And that’s great. I’ve had them and continue to do so at various points in time.

But let’s get serious… Read on to see how this all ties together…

I’ve been an Ugg girl since 1995 when I bought my first pair out of necessity while working as a publicist during the Sundance Film Festival in Utah. There was a huge snowstorm that was too much for my east coast snow boots to handle, so there I was, face-to-face with a pair of black Uggs.  I wondered, ‘Is Ugg short for ugly?’  At that moment, I didn’t care; warm and snow proof was what mattered, and they kept me happy throughout the 10-day festival.

Twenty years later, I’m still wearing my original pair and they’ve held up remarkably well.

So what’s the point of this, you may be wondering…

Uggs are made to last.  It’s a brand that delivers beyond expectation of its promise.  They’re toastie, comfortable, efficient, yet not particularly feminine or attractive.  Countless women just don’t care. ‘Throw away those heels and uncomfortable shoes and put me in my Uggs anytime, anywhere, for any occasion, and any season,’ is what many say.

In New York City, I’ve counted more than 4 women on one block, and 10 in a single subway car all wearing Uggs. I’ve just bought my second pair.

If you offer quality goods and services that deliver on your brand promise and remain true to your core values, customers will stick around and bring their friends to the party.

We all wonder if we’re making the right choice when buying a product or professional service.  Whether you’re looking to hire any service provider be it a coach, a copywriter, or anything else, here are a few things to ponder before making the decision:

  • Be clear about what you need and what outcome you’re looking for
  • Vet them — speak to references, check them out online, read reviews
  • Do you like their website, LinkedIn profile?  Is their brand messaging clear, consistent, professional, and knowledgeable?
  • Read their blogs – do they resonate? Can they tell a story?  Are they articulate and do you relate to them?
  • Have a preliminary call, learn about their process.  Did they listen to and hear your needs accurately?
  • Get referrals from people you trust

It’s a crapshoot when hiring someone you don’t know, but by incorporating these questions, hopefully it will eliminate some of you reservations.

Be willing to pay for their services.  You do get what you pay for. Like my original pair of Uggs, the brand delivered beyond my expectations, has caused me to be an organic brand ambassador who will always defend Ugg against naysayers, and they’ve kept me warm and dry through many a blizzard.

Perhaps that’s a very high bar to hold all accountable to but I believe professional brands and individuals, service or product providers, should be delivering on that level.

Please feel free to comment or share this post.

Susan JacobsI’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.

Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible brand messaging and content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website | LinkedIn | Twitter

The Silent Warrior – Actions Speak Louder Than Words

This is my personal truth.

The epidemic of mediocrity has turned the majority of society into big fat liars!

From birth we get taught to say things like we desire to be successful and rich and live wonderful lives and travel the world and drive nice cars and have sexy bodies and hang out with the coolest people.  On the flip-side we are taught to read gossip magazines and watch endless amounts of television and lock ourselves up in our homes for security and drive shitty cars because that is all we can afford and eat junk food and get drunk with idiots because we will think we are cool.  Our money is used for drugs and alcohol to numb the pain instead of personal development and coaches which will enhance our awareness and sharpen our creative powers.

The children who are prepared to put in the time and effort to work at their chosen crafts get dubbed nerds and are pushed aside and made fun of.  The adults who get up at 5 am to do their mind-set work and train their bodies, who are prepared to say no to the parties because they choose to work towards their goals are called boring and pretty much pushed aside and made fun of by their so called friends at the drunken parties.

Of course none of this is in our control.  We are simply the products of our environment where we don’t have the same opportunities as others, and there is not enough time during the day to do all the important things, and there is never enough money to invest in ourselves because we have to first look after everyone else.  Poor us.  The eternal victims of a fucked-up society.  Or so you tell yourself.

The way I see it you have one of two options in life:

  1. Stop lying to yourself and others.  If you are satisfied with just having enough, with fitting in, with being the same as everyone else, then just say so.  Say ‘No thank you, I don’t want to be a millionaire and travel the world because I want to sleep late.  Sleep is very important to me and I’m very grumpy without it.  I want to go out with my friends any time I feel like it because that makes me happy.  I want to watch hours and hours of television because I enjoy doing that and I don’t want to read a book.’  Say ‘No thank you, I don’t want a strong healthy body because I love eating junk food and I don’t give a rat’s ass if I’ll never reach my toes because this is how I want to live, it’s my choice so fuck off’.’  Not only is this true but you get to take complete responsibility for your life and the results that you see reflected every day; or
  2. Stop fucking around.  If you are a driven individual who truly want to be successful in your health, life and business then you need to start taking continuous, relentless action each and every day.  You need to stop drinking and eating junk food because you need your body to be an energetic machine that can keep up with the demands of a high-powered life.  You need to get up at 5 am and do your mind-set work every single day.  You need to train your body so that you can be powerful and feel more confident.  You have to read the books that will stimulate and inspire you.  You need to invest in your personal development ensuring that you always have the people on your side who will push you to succeed.  You have to be prepared to sacrifice a little sleep here and there, time with friends here and there, chocolate cake here and there.  No, you don’t have to become a martyr!  You have to do what needs to be done so that you can do what you desire to do.  Top performers don’t burn out either so before you use that excuse, sign up with a fucking coach who can guide you on how to have your cake and eat it darling.  There’s simply no place for excuses in this level of living.

There is a reason why the saying goes ‘talk is cheap’.  It really is.  More importantly, the results you will get from talking is cheap as well.  No idea can be turned into brilliance without action.  No amount of visualization will get results without action.

I honestly don’t have judgement either way.  People must live the way they choose to live.  I do have judgement around the constant bullshit that people spew out without ever taking themselves seriously.  It is a waste of time – theirs and those they are always trying to convince that they really do want it all when they don’t have any desire whatsoever to have it.

If you don’t know whether you truly want it or not, record your actions for a week and you will have your answer.  If you are sleeping late, eating junk, watching TV, hanging out with your friends, using drugs to feel better, then you want to live an average life.  Embrace it.

If you are up early, doing what it takes and not giving a shit about people calling you boring, then you have a hunger for success.  Keep going Darling.  Ask yourself what else you can do to get yourself closer to your dreams.  Surround yourself with those who are prepared to take massive amounts of action.  Because you are a powerful creator and the world is yours for the taking.

Whatever you do – please stop telling me and start showing me!

Death is inevitable.  Truly living is a choice.

Walk with honor.


Are you Middle-Aged and Resisting Technology?

By Susan Jacobs

This post probably isn’t for the young whippersnappers who were playing with a smartphone while nursing on mama’s tit, but rather for us middle-agers who loved carbon paper, IBM Selectric typewriters, and answering machines.  We resisted television remote controls, transitioning from LPs to CDs was traumatic, Facebook and the internet were alien, and we came late to set up email accounts. If this sounds familiar, please read on.

A neighbor once said when they started construction on the Barclays Center stadium just three blocks from my apartment in Brooklyn, “We’re watching it go up, but we’re never going to see it come down so we better make friends with it.”

Technology is the same deal. It ain’t going away and continues to morph at warp speed.

So here we are in 2016, a strange and exciting time when one of our most intimate relationships is with our phone. It’s with us all the time. We sleep with it within arms reach, in same cases it’s actually in our beds.  We take it to the bathroom. It’s the first and last thing we look at each day. It holds all of our life in its clutches.

For years, I refused to upgrade from my flip phone to a smart phone until one day a dear friend said that people knew I was older every time my flip phone was visible.  The next day I upgraded to my darling Samsung Galaxy with which I continue to have a fabulous love affair even after all these years.

But seriously, what the fuck? We no longer walk observing the world, smiling at others, appreciating beauty, but rather nose to screen, hands engaged, looking down all the time. We’re losing the ability to have meaningful conversations in real life face-to-face…..

The world is literally passing us by as we develop more and more dependence on our phone.  The desktop and laptop will soon be a thing of the past, with everything transiting to mobile..  A friend gave his 12-year-old daughter a fully loaded, almost $5K Mac computer, and she said, “No thanks, I don’t need it.  I’ve got my phone.” And she turned it down.

According to an article in Wired magazine last year, in less than two years, a smartphone or tablet could be our only computer.

I was resistant big time and resentful at the idea of giving stuff away for free, of the time needed to create original content, and then the additional time needed to spend on social media pumping it out.  A hard lesson to learn initially was that engaging in conversations so people could get to know had to come first before expecting anyone to read my blogs or hire me. Consider it digital foreplay.

But I finally drank the Kool Aid and understood.

Clearly, it’s a brave new world. So when I decided it was time to kick some middle-aged technology ass, the four mindset shifts I made in order to embrace this were:

  • Accepting that this would be an ongoing education process and that I didn’t have to know how to do everything technologically right away.
  • Remembering that knowledge is power, and the more I continue to learn about the digital ways of the world today, the more informed, better decisions I could make for my business and brand.
  • Understanding that this is, in part, generational, yet doesn’t mean that I’m old in my middle age.
  • Recognizing that I have a wealth of business and life experience that the generations after me will never have because they live life in front of a screen, and they are experiencing the world in ways that I’ll never know even as I continue to learn. It is first nature to them and about fifth nature to me.

So, my advice is:  Get over your fears, insecurities, and resistance. Deal with it, see a shrink, or hire a coach.  If you want to make it in the world of business, it’s time to jump onto the high-speed technology train. Make mistakes, have fun, take risks, maintain a sense of humor, and each time it’ll get a little better.  Just do it.

Please feel free to comment or share this post.

Susan JacobsAbout Susan

I’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, spreading ideas, and expanding perspectives is the heart and soul of who I am and what I do.

Writing has been part of my DNA, career, and creative outlet for as long as I can remember. For-hire, I’m a copy and content writer and strategist working with coaches that are looking to make the world a better place through human evolution. As a coach, the strongest selling point and differentiator you have is your personal journey and transformation. As a professional wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website | LinkedIn | Twitter

Are you ready to embrace all that you need to continuously move in the direction of greater success?  Then come join my tribe of kick-ass ladies who do what they do with power at Get Out Of Your Head.

The Silent Warrior – Forcing the Gears

This is my personal truth.

I am rediscovering my love for mountain biking.  There is something about the splashing through mud, flowing through the forest, the exhilaration of the drop-offs and the immense power required for the steep climbs that brings out a different side to me (as opposed to my well behaved lady-like side LOL).

On top of all this there is no time to go into the trans-like state I often find myself in on the road.  You have to be wide awake.  Prepared to turn at a moments notice.  Look ahead to see what is coming in order for you to prepare not only your body position, but also ensure that you are in the right gear.

I’m clearly out of practice on the last point.  It’s not hard to spot when you hear the loud ‘clank’ every time I try in desperation to change gears when I’m already in the climb.  Unfortunately two things happen:  one, there is the chance that your gears won’t change because there is simply too much tension on the chain which means you have to push with all your might and pray that you don’t come to a stand-still and see your ass before reaching the top; and two, you are damaging your bike and stretching the chain.  Not to mention the fact that it takes a shit-ton out of you leaving you rather exhausted from the effort of getting to the top.  If you continue to do this on a regular basis there is a really good chance that your chain will eventually snap and take it from someone carrying the scars, it hurts like hell!

Thankfully I’m getting better at changing gears in my business.  This is done by setting goals and continuously evaluating where I am on my journey, looking at what is coming up next, and adjusting my gears accordingly.  When things are going at speed and feel effortless, I continue to drive in the big chain.  But as soon as I see a ‘technical’ area coming up which means more effort, I gear down and just spin through it.  Not only do I get to the results I desired, but I do so without breaking myself, or my business, in the process.

I keep on hearing women criticizing my hard work ethic saying that I don’t schedule in enough self-care and that I’m going to burn out.  Well honey, after more than a decade as an entrepreneur I’m still going strong!  One of the reasons being the ability to gear down when needed whilst not standing still.  If there is one thing I have learned about myself it is that it is much harder for me to stop and start again than to keep going.  Yes, I CAN recover whilst still riding.  And while everyone else is stopping to take a drink and then chasing me only to end up exhausted by the time they catch up, I keep peddling, have a sip, and cruise.

Where are you not changing gears in time for the technical pieces?  Where are you pushing on those hard gears to get up the steep incline when you could be spinning up?  Are you so caught up in the moment that you’re not even looking ahead?  Because powering on in the wrong gear will lead to a broken chain every single time.

Walk with honor.

So you ready to stop trying to move your business forward in the pack of average?  You ready to come play in the front of the peloton?  Then it’s time for us to chat.

I work with women who are done with everything mediocre.  Who are passionate about their dreams and are willing to do what it takes.  Book a free consult here to see if we’re a good fit.

The Silent Warrior – Mind Your Own Business

This is my personal truth.

Let’s face it, with the explosion of our world reach through the internet it is really hard not to look at what our peers and mentors are doing.  What is new in the industry, who are the new rising stars, what are they doing differently from us?

On the one hand it is really important to keep abreast of what is trending and understanding the psychology behind it, on the other hand it can lead to confusion and paralysis as people are always feeling two steps behind or comparing themselves with those around them and feeling that they are not quite matching up to those in the forefront.  With this comes doubt – doubt in your own abilities, doubt in the voices in your head guiding you on your path, doubt in your worth because you seem to be cherry when the current flavor of the masses is peach.  I know – heaven knows I’ve been there.

There is a reason why you are an entrepreneur.  What works for the masses in terms of productivity, results and satisfaction does nothing for you.  It is boring.  It is restrictive.  It is uninspiring.  And it is insane.  So you left the corporate world knowing that deep within you there is a desire to have your unique voice heard, to say your say in whatever fucking way you desire to say it and if they want to call you unprofessional they can kiss your ass because you’re an entrepreneur.

Then why on God’s green and blue earth are you looking at what everyone else is doing and trying to follow in their footsteps in an attempt to get their results?  It is nothing but fear darling.  And the more you buy into it, the more you try and do it the same as everyone else, the further away you move from your own truth, your intuition and your joy.

During my years as a psychology student I became aware of the driving force behind questions.  There were the questions we asked to help our clients gain clarity, and there were the questions we asked out of our own curiosity which had nothing to do with shifting our clients in any way.  I’ll give you a hint – asking category B questions is not adding value to anyone’s lives.  In business when you come from a place of fear and doubt, you start asking the wrong questions.  You start asking others how many clients they currently have, or how much money they currently make.  Seriously, what difference does that make to your business and your life except to compare yourself to them?  And to what end?

I prefer asking questions such as what books are you currently reading, whose work are you finding meaning in, what are your daily routines that leave you feeling empowered or what races are you doing next LOL.  I know by now that trying to do things the way that others do it leads to epic failure for me.  Even in my sport, I really have to adjust my training to my injuries and get creative.  To train the way that everyone else trains, no matter how elite they might be or how many podiums they get, leads to immense pain and absolute devastation for me!  This is why my coaches tend to be out of the box thinkers and I work one-on-one with them rather than in groups.

On top of all this, if there is one thing the Universe is teaching me in spades at the moment it is that it doesn’t matter WHAT I do as much as it matters in what vibration I’m doing it in.  And my vibration gets changed when I’m stimulated.  How much you are bringing in this month doesn’t stimulate me in the least.  But your inspirational books do.

When we start looking for our answers in the way that others do it, we lose our essence.  I love being fucking cherry in a world full of peach.  Not everyone is going to eat me and this is GOOD news.  I was never born to satisfy the taste of the masses.  I was born to make those who want to push past their comfort into the arena of excellence salivate for more of me.  And I have not come across anyone who does it exactly the way I do because I’m not trying to simulate anyone else.

I was told this morning I tend to be blunt so true to my nature here is my summary.  Mind your own business because it is the only one that matters.  Become aware of the questions you ask and know that asking the wrong questions simply feeds the fear.  It keeps your focus ‘out there‘ instead of having lazer focus ‘in here‘ which is where it truly matters.  If every business starts smelling the same we are once again robbing the world of our unique gifts in which case you might as well go back to corporate.

Instead of looking for THE 7 steps to success, start finding YOUR 7 steps to success.

Death is inevitable.  Truly living is a choice.

You ready to do it in your own style?  Come join some kick-ass ladies who redefine professional in stilettos or sneaker in my FB group.

The Silent Warrior – Am I bothering you?

This is my personal truth.

I met a wonderful young woman today who was telling me about her brilliant retreat she is hosting later this year.  Her passion and her enthusiasm was addictive and I was so excited to see another woman stepping out of the shadow to share her gift!

I immediately recommended that she post all about her retreat in my Facebook group as it is specifically hosted to provide women with a safe space to have their voices heard without ever being judged or ridiculed or given rules about what to say or when to say it.  Her response was that she didn’t want to bother people with her ads.

As women entrepreneurs we really need to get over this idea that we are bothering people.  FFS – this is about a gift that only YOU were born with.  This is about the value that you bring to the lives of others when they can find you.  If you are always tippy-toeing around because you don’t want to bother people, how on earth will they ever know what you bring to the party?

People are bombarded with images and information from the time they wake up until they go to sleep.  The fact is that they act on the messages that come through loudest from their subconscious minds.  This means that you have to stimulate them more than anyone else before they start paying attention.

I’m sure you’ve noticed that I’m bothering the shit out of people this week.  Why?  Because I’m launching my baby The Booty Program and she deserves her mamma shouting from the roof tops until everyone has come to a stand still to hear what she has to say.  I do this because I believe in her.  I believe that she was created from a need, a level of frustration, that women are feeling and through their power of intention, I was moved into creative action.

Am I annoying some people?  Hell yes!  Do I care?  Hell no!  Because those are not the people I am meant to serve.  If they are not hearing my voice, or don’t like the way I sing, they can go to another opera.

Understand that when you raise your hand in this world and say “YES” to your purpose, it is no longer about you.  There will always be those who don’t like what you say or how you say it, and that’s perfectly okay.  That is exactly why I don’t believe in competition.  Because we all say the same thing in a different way and our people need to hear it in our voices.  That does not mean you stop singing when someone tells you you’re off key.

Have you ever heard a cat sing at night?  OMG it is horrendous – to us.  To the cats that she is calling, it is the sweetest music in the world.

If you are a woman entrepreneur and you believe in your products, in the value of your services, then it is your duty to bother people.  It is your duty to keep singing relentlessly until they stop what they are doing and listen to you.

We live in a busy world filled with stimulation.

Be the loudest voice in the crowd!

Walk with honor.

I’ve created The Booty Program to teach my formula for an Indestructible Mind-set.  A mind-set where failure is no longer an option – no matter what.  I’ve learned that the fastest way to train your mind is through your body which is why we activate your willpower through doing squats.  The fact that this also happens to activate your money chakra is an absolute bonus.  This program is about showing up each and every day.  It is about understanding what true commitment looks like in my world of excellence and living to that standard.  The cart is closing this weekend so check it out here.

Death is inevitable darling.  But truly living is a choice.

The Silent Warrior – What About Your Values?

This is my personal truth.

Your life, everything that you see, is created by none other than you.

This is fantastic when you love what you see.  Not so much when you look around and see poor to average results.  Yet you keep shouting from the roof tops that you desire success and that life must be conspiring against you if others have it and you don’t.  You say that you’re just unlucky.  That you were born with a bronze spoon in your mouth.

You watch “The Secret” and you make the vision board and you sit and stare at it all day wishing it into existence.  Nothing.  You say the affirmations over and over again chanting it until the melody of the words drive you nuts.  Nothing.

What is still missing?

Your values.

Until you take the time to figure out which values drive your results, you will not be able to change those and embrace the values necessary for success.

Here are some examples:

You say that you want to be successful but you prefer to relax watching senseless entertainment on TV rather than educating and stimulating yourself with books.

You say you want to get into peak physical shape but you choose sleep over getting up at 4 am to train.

You say you want to be healthy but you choose junk food over raw foods.

You say you want to build a business that contributes to the world in a magnificent way but you choose to consume rather than produce.

As long as you value sleep above training, you will stay out of shape.  As long as you value relaxation above education you will remain in the clutches of the average masses.  As long as you value consuming rather than producing you will be a locust which results in scarcity, not abundance.  And you’ll be broke.

So what are some of the values that drive the most successful entrepreneurs?

  • Bravery. Understand that being an entrepreneur involves being willing to try things that others deem impossible or risky.  It involves living a life where fear is a compass for growth and being brave enough to follow this because the fire in your heart is greater than the fear in your belly.
  • Vision. An entrepreneur takes the time to understand her purpose and where she is taking her life through the vehicle of her business.  She understands that in order for her to continue moving forward, she needs a point of reference to aim for.
  • Respect for self and others. Respect for one’s self and others is essential. It enables the individual to appreciate her efforts, relate effectively to family and community, and motivate others. This respect, which stems from pride, hope, and enthusiasm, frees entrepreneurs from the obstacles of low self-esteem, hopelessness, and anger.
  • Trust. Trust is an indispensable part of growing your company especially when in a service based industry.  And I’m not just referring to your customers trusting you.  You need to trust yourself.  You need to trust your vision and you capabilities no matter what the current circumstances look like.  In my life I also trust the Universe to support me as without this support, I wouldn’t even attempt half of the amazing accomplishments I have in my life.
  • Grit. An entrepreneur requires the determination to keep a business strong and keep driving forward relentlessly to bring about success.  Grit, which stems from persistence, realism, and consistency, strengthens your mind and ensures that you are continuously on your A game long after others have given up.

It’s time to take an honest look at what is going on in your life and which values are driving your results.  It’s time to put the vision board to one side and make a results board first.

I hate to say it, but maybe it’s just time to stop being a lazy ass.

Because death is inevitable, but thriving is a choice.

Walk with honor.

Don’t Do This If You Want to Lock Potential Customers…

By Susan Jacobs

Filled with excitement to start the new year, in the first days of January, I was looking for any signs to indicate what kind of year lay ahead. Although not overly superstitious, I do dabble looking for hidden messages, coincidences, or ‘God Winks,’ as author Squire Rushnell call’s them.

So on Monday, January 4, getting a potential new business call before 11:00 a.m. was invigorating. A few minutes later I received a call from a normal seeming area code which my gut told me was a solicitation, but I answered anyway. It was offering a free 90-minute European facial. Yeah!!  Had it been any other day of the year, most likely I wouldn’t have answered, or declined and gotten off the phone quickly.

But I took this as a sign of positive new year energy, and that all things abundance would be coming my way; I bought into the sales pitch.  Of course, the sales lady said the free facial had no strings attached and they wouldn’t try to hard sell me anything.  Their only interest was spreading the love for their services as they were just launching in the States and, if I liked it, they hoped I’d make referrals.  From a career in marketing and branding, I understand that tactic, and should have definitely known they were full of shit!

With an appointment booked for a few days later, I went about my business with a little more bounce in my step.

On the day of my facial, I considered canceling the appointment but decided to indulge in the experience, take a break from the 24/7/365 life of an entrepreneur, and go for it.

The midtown spa was sparkling clean.  I was taken to a very well-lit treatment room by Sandra, a beautiful young woman with, of course, perfect skin. When I found out she was in her early 20s I didn’t feel so bad!

Sandra explained that she would take a picture of my skin with a special magnifying camera to gauge what was really going on.  Mind you, my skin is good and happily, people always think I’m about ten years younger than I am.  Some of this no doubt is genes, but I also attribute it to always drinking lots of water, doing yoga, and taking cold showers.

But, a picture speaks 1,000 words!  There it was, my under layer of skin — dehydrated, broken capillaries, clogged pores, I tuned out there.  I was a perfect candidate for spa treatments, aka, a ripe target for a full throttle sales pitch.

When I laid down, Sandra explained the product was from Israel, with crushed diamonds, plant stem cells, and all sorts of other tasty sounding ingredients.  First she would do half of my face, then take another picture to compare, and then do the other side.  Sounded good, and the treatment felt great.  Heaven, a free facial.

Our dialogue went something like this:

“A beautiful woman like you must be married,” she said.

“No, I’m happily divorced, and single.  So how much does this stuff cost?” I asked.

“Don’t worry, I’ll tell you everything after.”

“But is it expensive?”

“No, we’ll discuss later, just relax.”

With the first half of my face done, Sandra took another photo and of course, there was a noticeable difference both when looking in the mirror, and at the photo.

And then it began.  She asked, “Can you afford $200 a month in your budget?

“No, but out of curiosity, what would that get me?”

Twelve products that will last for 18 months, delivered in what looked like a James Bond spy case. And yes, they were the very same fabulous products she used on me.

“OK, let me talk to my boss and see if there’s anything better we can do.”

Sure, no problem, I’m always up for a game of negotiation.  I was left in the room for some time, with only half my face done.  Then there was a knock on the door which I found strange given it was her treatment room.

And there it was…  A hot, sexy guy with big puppy dog eyes walked in, sat down with his piece paper and pen, and batted his twinkling eyes, which sent me into a fantasy frenzy.

He took me through some insane circular, money calculating, guilt tripping equation that made me spin.

Next thing I knew, it was $127 per month for 18 months for all the products and a monthly facial and anything else the esthetician thought I may need at no extra cost, and he’d throw in this and that which I didn’t even understand.

“This works out to less than $4 day, isn’t your skin worth it? And this offer is only good for the remainder of today.  If you call me tomorrow it will be $300/month.”

Dang, he pulled the ‘how can you not love yourself enough to do this for your middle-aged skin that’s only gonna get worse’ guilt card. The, ‘that’s less than you probably spend a day at Starbucks’ manipulation card.

Had I been married, would they have sent in the same sales person or would it have been an old lady with fabulous, youthful skin?

Hot guy kept at it, and next thing I knew he was offering a line of credit with 0% interest and no payment due for the first 40 days so I could cancel at any time.

I wanted to bolt but only half of my face was done — a great way to ensure a captive audience!  Finally after what felt like an hour but was probably only 10 minutes, I got him leave me with my head spinning.

Sandra went to town on the rest of my face while I tried to recover. I hadn’t experienced the assault and battery sales tactic for a long time.  Naively or not, I honestly thought in this day of brand authenticity, building trust with your prospective customers, the viral speed at which a bad review could travel, I believed the hard-sell was a thing of the past.

When it was over, Sandra said if I liked the treatment would I please refer friends who would want a free facial.  Seriously?  She was in the room with me and hot guy (and that’s probably a good thing!) and saw what went down.

When I walked out of the treatment room, there he was.  Waiting like a hungry animal about to kill its prey.  “It will just take 5 minutes to see if you pre-qualify for the line of credit,” he said.

“I’m late for a meeting.”

“Let’s just take the minute and then you can take the case of product and you’re set.”

Slow down bucko… I ain’t taking no case, but my will power didn’t get me to walk right out. Of course, I pre-qualified for the line of credit but then really bolted out the door, without the James Bond case.

The noise in my head was at volume 10 — ‘it’s only $127, it’s only money, once your skin goes you can’t reverse it… and on and on.’

I stopped in Sketchers to see what I looked like in a different mirror. Damn, my skin looked amazing.  ‘Go back, don’t go back – get on the train and go home. Go back, no don’t,’ said the dueling voices in my head.

My smart feet got me to the subway station and luckily a train was just pulling in. The conflict of what I should do was raging but I held strong and the doors closed with me inside.

The spa would have gotten me as a customer for 18 months at their asking price, with maybe a little more negotiating, but this experience left me exhausted, pissed off, and having lost time over nonsense in my busy schedule.  Assault and battery sales tactics are not the way to go and they’re a thing of the past.

Seduce your potential customer, leave them hungry for more, deliver on your promise, show them you understand their needs, respect their intelligence, that’s how you’ll earn their trust and business, and develop a mutually beneficial, hopefully long-term relationship.

I’d love your comments and please feel free to share if you enjoyed this post.  Thanks! I can be found at


The Silent Warrior – The Ghosts of Dreams Unlived

This is my personal truth.

Death.  A reality which still drives fear into the hearts of most people.  I don’t even think they remember why they fear death except maybe it is the unknown.

It is this same fear which seems to keep most people immobilized when it comes to living a meaningful life.  We are programmed for misery.  Research now shows that people are wired to look at the negative.  A wire which the media has caught on to leading to us being bombarded with drama, tragedy, misery, suffering.  So failure and unhappiness has become the norm for a great many people.  And with familiarity comes a sense of safety.

I often wonder what happens to all their ideas, all their dreams.  Are they walking beside them – heads hanging low, energy dragging behind as they march through life.  Death in the realm of the living.  Can you imagine the immense pain those souls are experiencing?  Feeling the cold fingers of potential reaching out to them but the ego fearing that which it is not familiar with and so rather choosing a life of existence above the possibility of thriving.

Every now and again I will meet a brave soul who raises her hand and says “Yes, I will stand up for my dreams.  I will take a chance on my ideas and stand out from the crowd.”  Every now and again I have the fortune of witnessing that soul persevering throughout challenges, throughout the pain of being left by her loved ones, throughout the ridicule and uncertainty and her own fears of the unknown and she will fly!  These are the souls who uplifts the energy of the world for all.

Yet these souls are the minority.  So often I meet a brave soul who raises her hand but she has yet to find her grit.  She has yet to embrace the passion of life fiercely and refuse to give up no matter what.  She has yet to dig her feet in and face her own fears, understanding that they have no power over her except for the power she gives them.  So she backs down.  Her dreams fade into ghosts and they are dragged behind her, silent tears flowing knowing that they will never see the light again.

Life is all about choices.  Today, right now, you get to choose.   You get to choose if you are going to raise your hand and say yes to your dreams.  You get to choose if you are going to keep your hand raised no matter what life throws at you knowing that God would never have given you the dream without the potential, the strength, the immense power that it will require to live that dream.  You get to choose whether or not you believe that though.  You get to choose whether or not you believe in yourself despite your current circumstances.

I have yet to meet a brave soul who said YES with determination to succeed no matter what who ended up failing.  That is simply not a possibility.

Death is inevitable darling.  Living is a choice.

Walk with honor.

Achievers are not born.  They are made.  They surround themselves with the people who supports them on their journey understanding that to go far they cannot walk alone.  If you are ready to walk part of your journey with me, book a free discovery session.  Because I have raised my hand to be that person who guides the brave to their finish lines.  That is my purpose and I live it with complete faith and joy.  I look forward to witnessing your dreams lived.