The Silent Warrior – The Ghosts of Dreams Unlived

This is my personal truth.

Death.  A reality which still drives fear into the hearts of most people.  I don’t even think they remember why they fear death except maybe it is the unknown.

It is this same fear which seems to keep most people immobilized when it comes to living a meaningful life.  We are programmed for misery.  Research now shows that people are wired to look at the negative.  A wire which the media has caught on to leading to us being bombarded with drama, tragedy, misery, suffering.  So failure and unhappiness has become the norm for a great many people.  And with familiarity comes a sense of safety.

I often wonder what happens to all their ideas, all their dreams.  Are they walking beside them – heads hanging low, energy dragging behind as they march through life.  Death in the realm of the living.  Can you imagine the immense pain those souls are experiencing?  Feeling the cold fingers of potential reaching out to them but the ego fearing that which it is not familiar with and so rather choosing a life of existence above the possibility of thriving.

Every now and again I will meet a brave soul who raises her hand and says “Yes, I will stand up for my dreams.  I will take a chance on my ideas and stand out from the crowd.”  Every now and again I have the fortune of witnessing that soul persevering throughout challenges, throughout the pain of being left by her loved ones, throughout the ridicule and uncertainty and her own fears of the unknown and she will fly!  These are the souls who uplifts the energy of the world for all.

Yet these souls are the minority.  So often I meet a brave soul who raises her hand but she has yet to find her grit.  She has yet to embrace the passion of life fiercely and refuse to give up no matter what.  She has yet to dig her feet in and face her own fears, understanding that they have no power over her except for the power she gives them.  So she backs down.  Her dreams fade into ghosts and they are dragged behind her, silent tears flowing knowing that they will never see the light again.

Life is all about choices.  Today, right now, you get to choose.   You get to choose if you are going to raise your hand and say yes to your dreams.  You get to choose if you are going to keep your hand raised no matter what life throws at you knowing that God would never have given you the dream without the potential, the strength, the immense power that it will require to live that dream.  You get to choose whether or not you believe that though.  You get to choose whether or not you believe in yourself despite your current circumstances.

I have yet to meet a brave soul who said YES with determination to succeed no matter what who ended up failing.  That is simply not a possibility.

Death is inevitable darling.  Living is a choice.

Walk with honor.

Achievers are not born.  They are made.  They surround themselves with the people who supports them on their journey understanding that to go far they cannot walk alone.  If you are ready to walk part of your journey with me, book a free discovery session.  Because I have raised my hand to be that person who guides the brave to their finish lines.  That is my purpose and I live it with complete faith and joy.  I look forward to witnessing your dreams lived.

The Silent Warrior – Change Your Behavior

This is my personal truth.

You hear it all the time:  people proclaiming to the world that they want to be successful.  In fact, I don’t think I’ve ever heard anyone say that it is their dream to be an epic failure at everything they attempt in life.  I have never met a person who told me that they want to be mediocre.

Yet when I look around me and see people’s behavior, I’m reminded of the movie Groundhog Day.  Reliving the same day over and over and expecting a different outcome.

If you are sitting down and taking a good look at your life, and you’re not satisfied with the way it is shaping, today is the day to start questioning your routine and improve it.

First things first – there are no victims in life.  Things happen.  They don’t happen to you so stop feeling sorry for yourself every time life throws you a curve-ball.  Stay resolved and keep the course.

Second – you can’t get anywhere unless you choose a specific location.  It is insane to keep drifting through life hoping that you will stumble across Eutopia, especially if you have not even taken the time to figure out what that would truly look like for you.

Third – there is no true happiness to be found in ‘winning the lottery, never working again and sitting on the beach each day sipping cocktails’.  That is a lie given to you by a mediocre society who is trying to strip away your passion, your purpose, your drive, the very thing that gives your life meaning.

Instead, embrace these winning structures that elite performers continue to use understanding the power of focus:

  1. Set specific goals.  You’ve heard it a thousand times before.  A goal has to be Specific, Measurable, Actionable, Realistic and Timed.  You need to understand the exact result you want and by when.
  2. Understand the purpose of the goal.  Your big why will keep you on track every time things don’t go as planned.  And they never do.  If you feel like giving up or your motivation is sliding, go back to your big why and make it bigger.  Start considering the impact achieving your goal will have on your life.  The impact not achieving your goal will have on your life.  The person you will become in the process of achieving this goal.  Why this is important to you.  What is the impact of your goal having on those around you and why is that important to you.
  3. Ditch the distractions.  Over-eating, under eating, excessive TV or movies or video games, partying with your friends every week-end, going to bed late, all of these are examples of distractions.  These are the things that have been created to numb your mind and keep you in a trance of existence which kills your drive.  A focused and driven person understands the power of taking care of themselves in order for them to perform on a high level including diet, training and sufficient sleep.
  4. Leave the naysayers.  Easier said than done especially if those are the people closest to us.  Yet I have learned that they don’t have to understand me.  They don’t have to approve of what I do.  As long as I believe in what I’m doing, as long as my passion burns strong, I don’t need the approval or support of others.  In fact naysayers prove to me that I’m pushing the envelope, that I’m prepared to stretch beyond the norm.  Bliss!
  5. Invest in your circle of genius.  You become like the average of the 5 people you spend most of your time with.  If you want to become more successful, you need to invest your time with successful people.  Be that a mentor, a coach, a mastermind or your friends.  Ensure they uplift your energy and keep you on track even when things get challenging.
  6. Embrace the freedom of routine.  Yes freedom.  Not having to worry about making petty decisions all the time frees up your mind and your energy to focus on what matters.  My routine includes 5 meals a day.  I am in bed by 8:30 pm to get up at 5 am.  My first hour of the day is dedicated to my mind-set including meditation, journaling and affirmations.  Next is my physical power through training.  Breakfast to fuel.  Starting my day at work and focusing with breaks to stay fresh.  Most days I have a 30 minute power nap in the afternoon for a second wind.  I read minimum one hour each day on personal and business growth.  Supper is at the table with my family, no TV allowed.  Bubble bath with candles to unwind and prep my mind for tomorrow.  The result is high drive, determination, focus and achievement.
  7. Choose happiness every day.  Life is way too short to be miserable.  It drains you of your energy and can never have positive results in your life.  Instead choose to be happy.  Make this choice every day regardless of what yesterday looked like.  There is so much energy in joy.  Just try it – right now, smile!  It’s like a light switch that uplifts everything.  Powerful.

Don’t believe the lies any longer.  Don’t believe the lies of happiness in doing nothing.  Of people having to like you in order for you to be happy and fulfilled.  True happiness and fulfillment comes from living your purpose in a way which is completely supported by the Universe and which brings you a sense of satisfaction each day because of the impact that you’ve had on those who are watching you quietly from the side.

Live to inspire, not expire.

Remember that death is inevitable.  But truly living is a choice.

Walk with honor.

If you need some assistance in getting focused or deciding on that big goal which will have you on fire, drop me a mail at anel@anelbester.com or check out my services and book a free discovery call today.

 

Do You Want to Create Unforgettable Brand Messaging?

By Susan Jacobs

For us entrepreneurs, coaches, small business owners, solopreneurs, and consultants, our business success relies heavily on how well we communicate the message of what we do, who we are, how we add value to potential clients and customers, and ‘why us over our competition.

Brand messaging is the underlying value proposition we convey, and how we get it across; the words, tone, and overall language we use in our content. It’s what helps people relate to us, helps us earn their trust, and is what inspires, persuades, and motivates them to buy from us.

STORYTELLING MATTERS

People have the attention span of a gnat and get confused easily so our messaging must be crystal clear, understandable, and get across our promise, our story, and our essence succinctly, simply, and quickly.

When you explain what you do, is the response, “Oh so you do X,” when in fact, what you were trying to convey was “Y?”  If so, back to the brand messaging drawing board.

My name is Susan. That’s how I introduce myself.  Why do some people then decide to call me Sue?  If my name were Sue, I would have said so.  It’s the same thing with your brand messaging.  It needs to convey exactly who you are, why you do what you do, and how it is of value to your clients and customers.

To stand out from your competition, create intrigue and curiosity. Tell a compelling story.

START WITH YOUR ‘WHY’

The best brand messaging earns the trust of your ideal client/customer, and establishes a long-term, mutually beneficial relationship with them.  As Simon Sinek says in his book, “Start With Why,” “People don’t buy what you do, they buy why you do it.”

So how do you stand out when oodles of other companies or individuals do the same type of work as you?

If you’re any type of coach, and today it seems everyone is either a coach or working with a coach(!), it’s not your training that makes you stand out. Have you ever been asked by a potential client where you got certified? Most likely no. They’re buying your story, your transformation, what got you where you are, the belief that you understand what they need. Today, the more transparent, honest, and filled with stories of triumph over obstacles, the better. They buy why you do what you do, they don’t buy what you do.

Professional and life experience, your promise, credibility, testimonials, work samples, and wisdom all matter.

PEOPLE BUY WHEN THEY’RE TOUCHED EMOTIONALLY & RATIONALLY

The best success a brand can have is when it touches its ideal customer/client emotionally and rationally.  Dig deep and find a way to tap that. They want to feel, but their mind also needs to buy into it. When you can tap into this sweet spot, they’ve drank your Kool-Aid so like any relationship, do everything possible to maintain that level of trust.

Consider these tips when developing your brand messaging:

IT’S NOT ABOUT YOU; IT’S ABOUT YOUR POTENTIAL CUSTOMERS/CLIENTS

Know who they are, know their pain points and problems, and how you can solve them. What’s in it for them?  Why should they buy into you? How will your product or services enhance, simplify, or enrich, their life and/or business?  When going on about how fabulous you are and how much you’re business is needed, continually ask yourself, “So what?” “Why does that matter to them?”

Make “It’s not about me, it’s about my customer,” your mantra. You’ve climaxed when you can clearly say, “We offer…” and “You get…”

“IF YOU CAN’T EXPLAIN IT TO A SIX-YEAR-OLD, YOU DON’T UNDERSTAND IT YOURSELF.” – Albert Einstein

Be human. Be real. Be authentic (excuse this highly overused word but it does say it so well). Be you.

Keep it simple. If people can’t remember, understand, or repeat the message, it’s not clear.  If it’s not clear, it will be out of your prospect’s mind.  And once out of their mind, it’s very hard to get them back.

Lose the buzzwords, lose the fluff, find the voice that resonates with all that your brand represents. If you are your business and the only face on your website, use the first person, not third person, not ‘we.’

What is your brand personality — spunky, formal, conservative, edgy, sassy?  Use the tone that’s most appropriate to who you’re trying to reach in your marketing materials and on your website, provided it rings true to your overall brand.

When you have a detailed picture of your ideal client/customer, then you’ll know the best way to speak in order to make a lasting connection with them.

TRUST IS BUILT WITH CONSISTENCY… 

This is so important. Be consistent across all platforms. This includes LinkedIn profiles, Facebook business pages, all marketing, public relations, communications, and digital materials.  If you’re consistent people believe you.  If you’re not, they don’t know what to think.  A confused prospect, or existing client/customer, is a lost opportunity.

Please feel free to reach out if you have any questions or comments.

Susan JacobsBIO

I’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, sharing stories, and spreading ideas is my heart and soul.

For-hire, I’m a copywriter, content developer, and on- and off-line marketing strategist working with coaches that are looking to make the world a better place through human evolution. The strongest selling point and differentiator for your as a coach is your personal journey and transformation. As a wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website | LinkedIn | Twitter

To join my tribe of kick-ass women like Susan who is on a mission to impact the world with their own unique talents and in their unique style come over to Get Out Of Your Head.

Don’t Take A Minute For Granted

By Julia Fischer

Isn’t it sometimes weird, the fact that we think we have so much time? That we so often tend to shift everything around and postpone every other event and appointment?

I wanna tell you a story about a friendship and the moment in my life where I stopped to take every minute for granted and started to enjoy every moment with the people I am blessed with in my life even more.

We met in our early teenager years. We were best friends, almost like soulmates.  Spending almost every minute together and when we weren’t able to meet we would always talk on the phone or text each other.  There wasn’t a single thing we didn’t know about each other.

But as life goes we grew older and moved into different directions. Meeting new people, doing new things, you name it.

When I was about twenty I left home to go and spend some time in Australia.  I’ve had the most amazing time of my life, though it also was a very difficult time.  Learning for the first time of my life what it’s like living in another world, where everything is the complete opposite to the things you’re used to (more good than bad actually) you also do a lot of thinking. Thinking of what life had brought me so far, the people that have crossed my way and why everything always turns out as it does, good and bad.

Returning home after 6 month I felt a huge flash of overwhelm.

It was not long after when I suddenly saw my friend’s name on Facebook and thought: ‘Oh that is great, I really have to add him and maybe we can go get a drink and just catch up about the last few years we haven’t spoken and see what we’re up to.’

But, as you already know, we are all so busy so I didn’t manage to add him that day.

There is always a next day, right!?

A few days later (let it be 2 or 3 days) I stumbled across another friends post (I have to mention here I’m not a big feed reader so this was kind of a big coincidence, or some may call it destiny) which was actually a condolence post and as I kept reading I figured out that it was about my friend.

So here we are. We, who think have so much time left to just postpone everything to the next day, because this day will definitely come.

But what makes us so sure that tomorrow will come?

See, my friend was 22 when he died. He was an athlete and the most positive human I’ve had known at that point. Someone told me later that he even made some fun on the litter on the way to the hospital. That was just how he was, always seeing the good things and cheering everybody up.

No-one saw it coming. Because people don’t die at 22 from a broken ankle.

And yet they do, because they’re suffering from a genetic defect that no-one has yet diagnosed.

If there is one thing I can give you to take along then please never ever hesitate to call an old friend or family member you miss. If there is something you always wanted to do your entire life go do it. See a nice woman/man? Go invite her/him for dinner. Got something to say? Speak it out.

You never know what tomorrow will bring. So please whatever it is, do it now or now might never comes.

Julia FisherAbout Julia

Julia Fischer is a health coach who help women  overcome eating disorders (like binge,-emotional eating), as well as gain back their self-esteem and how they can integrate more whole food into their lives.

You can find her on facebook, twitter and instagram @blossomyoursoul and her website www.blossomyoursoul.com

 

To join my tribe of kick-ass women like Susan who is on a mission to impact the world with their own unique talents and in their unique style come over to Get Out Of Your Head.

Are You Ready to Go Snap, Crackle, and Pop from Stress?

By Susan Jacobs

Ever suddenly realize how tightly you’re wound, but it’s been going on for so long it’s become your normal baseline?

I was recently hypnotized for the first time. Over the years, I’ve had all sorts of alternative and trippy healing sessions, but this was my first experience with hypnotism. By phone, my practitioner friend talked me into a very deep state of relaxation that left me conscious, but just barely. After she brought me back, my head felt five pounds lighter. She asked for feedback about some of the verbal direction she had given, but I remembered nothing—even reading her follow up notes left me with a blank memory of the session.

This was the deepest state of relaxation I had been in for some time, which brought to light that I had been holding on tighter than a guitar string. Until you get relief, it is hard to know how off you have been.

It is ironic that I allowed this to happen as I am a certified Kundalini Yoga teacher and practitioner on-and-off for fifteen years, have dozens of yoga DVDs and books filled with kriyas and Yogi Bhajan’s words of wisdom, and tons of self-help books (now seemingly called ‘personal development’)—basically, all of the tools needed to live and maintain a balanced yogic lifestyle.

I know what I need to do on daily basis to keep me healthy, happy and holy, yet often push those practices aside coming up with all sorts of great (in my ego mind) excuses as to why it is better to start back on another day. I have a PhD in excuses and procrastination. If I could figure out a way monetize that, I would be very rich!

My definition of a yogic lifestyle means conscious, clean, and healthy living; not inflicting harm on self or others; a daily practice, be it morning sadhana or some other time of day that works best for you; living present; listening to one’s own mind, body, spirit; following one’s heart and intuition; expressing daily gratitude; spreading light and love; and being of service.

Lately, my sensitivity to all things external has gotten amplified. I’ve become hypersensitive to the light, fan, music, and teachers voice in yoga classes. My balance in yoga postures is shaky due to mental distractions from my surroundings. The symphony of routine street noise outside my windows in Brooklyn are at a heightened level of messing with my head. All of this has taken me off center, and off my game.

With a long career in entertainment marketing, public relations, and event producing, being Superwoman came with the territory and fit perfectly with my personality. Professionally, I was able to do anything, regardless of scope and turnaround time, fearless to make things happen by any means necessary, and always delivered to clients’ great satisfaction.

That professional Superwoman complex spilled into my personal life, and I set ridiculous expectations for myself, most of which were unachievable. This led to repeated failures of not meeting the Herculean goals I set, and the subsequent downward spiral of self-doubt, insecurity, and retreating inward, but not in a good way. And all of this, I realized, was so silly once I was snapped back to a grounded, centered self from the hypnotism.

The amount of time and energy I expended and wasted on living in mental storyland was just too exhausting, unfulfilling, boring, and self-destructive. Not first-time revelatory news to me, just briefly forgotten. The beauty of the yogic lifestyle and way of being is that it’s always there waiting with open arms and no judgment. Each day is a new beginning, a new opportunity.

My yogic toolkit brought me back to reality, in full acceptance that I am a mere mortal, not having to prove any Superwoman feats. There is no need to push myself to the breaking point, or to think self-care and self-love is secondary. It took the deep, almost unconscious state of relaxation from hypnotism for me to remember that I even had a yogic toolkit.

Yoga, meditation, a good green smoothie, deep breathing, gratitude, and acceptance are all I need (and perhaps an occasional Jameson!). To seal the deal, my favorite drug of choice is salsa dancing on a weekly basis, which completely frees my spirit and ego, and brings me pure, unadulterated joy and happiness. And the morning after, my yoga mat is waiting for me to work out the kinks from dancing for hours, and gets me set for the new day.

BIO

I’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, sharing stories, and spreading ideas is my heart and soul.

For-hire, I’m a copywriter, content developer, and on- and off-line marketing strategist working with coaches that are looking to make the world a better place through human evolution. The strongest selling point and differentiator for your as a coach is your personal journey and transformation. As a wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website | LinkedIn | Twitter

To join my tribe of kick-ass women like Susan who is on a mission to impact the world with their own unique talents and in their unique style come over to Get Out Of Your Head.

5 Steps to Selling Online

By Vix Reitano

I like money. In fact, I f*cking love money. And it f*cking loves me.

There, glad the air is clear.

Do you agree? Do you love the fact that every, single day you get to do what you love AND MAKE MONEY DOING IT?

If not, you’ve come to the right place.

Selling yourself, your company, your products, your intellectual property – it’s hard. And selling it online? That’s like herding cats.

In order to be successful in today’s world, you have to sell online.

I don’t care WHAT business you have, there is some form of digital marketing that should be part of your overall plan. Even if you’re not selling products online, you need to sell yourself online to get leads.

How do you do it? You have a system in place and a plan.

  • A Dot.Com: You need a website to sell online. The most effective way to do this is to have a WordPress-based website. Why WordPress? Because it is the easiest to use, the most commonly used and as such, the one that fits into everything. Think of WordPress like a lego startup kit and all the cool things you want to do on the internet as the expansion packs.
  • An Email Marketing System: Your email is, most likely, based on Google or Outlook. You can even have your name @yourbrand.com and still have a Google based email. This is NOT the kind of email you need for mass digital marketing. You want to use a tool that not only allows you to email hundreds (and, hopefully, thousands as your brand grows) at a time but also one that will AUTOMATICALLY follow up with them so you can keep working. The best app for this is Ontraport, hands down. Ontraport is easy to use, has an amazing support team and allows you to actually collect funds online. A few others that are commonly used: InfusionSoft, GetResponse, AWeber and MailChimp. If you’re serious about selling, you need something a lot stronger than MailChimp, but it’s a good way to start.
  • A Brand Guide: If you’re selling, working with affiliates and branding yourself online you need a branding guide. You need colors, fonts, phrases and landing pages.
  • A Landing Page Provider: Landing pages are the best way to activate followers. What does that mean? If your followers are just liking your page and they never engage with you (buy something, comment, connect) what’s the point? Activating followers means you’re getting them to sign-up for your list, download your PDF docs and comment on your posts.  
  • An Opt-In… or Several: Anyone can create a tip sheet, audio recording or video. Literally anyone. A baby can do that — technology makes this a breeze. And if you’re stuck, you can hire someone like me to help you strategize, produce and sell your content.

Once you have all of these systems in plan, it’s time to plan. That’s where digital media strategists come in. We help you, with our team of video editors, content writers and social media managers, create content and websites and then help you market them to your ideal client.

It’s easy as 1, 2, 3… and just as painless.

Learn more about CreatiVix Media and what I do by clicking here.

If you love kick-ass brilliance such as Vix as much as I do, come join my tribe of women changing the world in their sneakers and stilettos here.

Body Contact with the President of Haiti…

By Susan Jacobs

 

With Haiti awaiting the results of the presidential election held on October 25, I’m flooded with memories of the extensive time I spent there from 2005 – 2008, prior to the 2010 earthquake that nearly destroyed the country. That particular disaster did, however, put Haiti on the map as a country in dire need of help. It became cool to get involved in some way. Haiti, the new Africa that made people feel like they were making a difference in the world, doing good, and the right thing.

That’s not how it was pre-earthquake.  During my time in Haiti, virtually the only thing about the country that made mainstream media headlines was the severe poverty, kidnappings, and political turmoil, with the lead generally stating ‘Haiti is the poorest country in the Western hemisphere’– a tag line so prevalent and predictable it could have been Hollywood-manufactured.

Having walked away from a successful career in entertainment public relations and marketing, and needing a time-out to reassess my life, following a two month trip to Ghana, West Africa, I found myself in Haiti.

Family and friends thought I was crazy spending so much time there. They feared I would be kidnapped, as was happening across the capital of Port-au-Prince on a daily basis, or worse, killed.

I fell in love with Haiti, and what I saw and experienced had nothing to do with the media’s portrayal of the country.  Haiti then, and still, is as complicated and complex as its history, but the lessons I learned about myself and my white American-ness and experiences I had will be with me for life and, in part, inform who I am today.  During my approximately 30 visits, I saw a country that was not in destitution but bore desperation for respect, dignity, and basic human rights. I was immediately taken by the unwavering pride and constitution of the Haitian people and the country’s incredible heritage.

The generosity of spirit that I experienced in Ghana was the same in Haiti – people with nothing material to share, gave me more riches than anyone I’ve known with money.  Despite all the suffering, inhuman living conditions, lack of clean water, food, and resources, I never heard anyone complain in either country.  They always offered me something, and shared their most magical smiles.

A few facts you may not know about Haiti… Christopher Columbus landed there on December 6, 1492. Once known as the ‘the Pearl of the Antilles,’ in the 1950s and 1960s, Haiti was the premiere tourist and celebrity destination in the Caribbean, attracting movie stars like Errol Flynn, Ernest Hemmingway, Ava Gardner and Harry Belafonte. Haiti is the oldest black republic in the world; it gained independence in 1804 following the only successful countrywide slave rebellion in history. Yet even after gaining independence from France, Haiti was ruled by a succession of dictators and it went from being one of the richest agricultural lands in the Americas in colonial times, to its current state of poverty.

Despite the state of Haiti in 2005, my then Haitian business partner and I fell in with the right people. We were wined and dined by ambassadors and ministers of various sectors of the government and met the top people in the business community.  We became the go-to resource for anything from developing a property for cruise ships and brokering rice and cement deals, to finding emergency energy generating barges (Port-au-Prince was on energy rations, providing only a few hours of electricity per day), commuter planes, and anything else that was needed.  This is where and when I learned to always say,  ‘Sure we can do that.’ Either we actually did know, or managed to learn it quickly and put the right teams of people together to deliver successfully.

Sweet Micky (aka Michel Martelly), a renowned and beloved Haitian musician known internationally, and his wife Sophia became good friends.  We were surrounded by the best of the best in business and politics, the movers and shakers, the Haitian ‘bougies.’  We travelled across the country – north, south, east, and west, by car — most of the time with a cop friend carrying at least one gun, just to play it safe.

Life circumstances changed and after 2008 I got swept back up with life and work here.  And then on January 12, 2010, the earthquake hit. Thankfully all my friends were okay although the losses they experienced are incomprehensible. Within days I began working with David Perez and his 2 Life 18 Foundation, an internationally recognized organization for leading emergency response efforts. We procured and delivered over 2,700 tons of emergency aid, and thanks to the help and coordination by Sophia Martelly, everything was delivered and distributed where it was meant to go, unlike most of the international aid sent to the country.

And then Sweet Micky got elected president by a landslide and was sworn in as President Martelly on May 14, 2011.  Amazing, and seriously how cool is that!  Needless to say, all contact info and numbers I had for him no longer worked. I wasn’t able to reach him even through a very close mutual friend. ‘Susan, he’s the president of a country, I can’t just give you his number.’ Of course, that made sense but was strange to hear.  Sadly, my contact with Micky and Sophia stopped once he became president but I knew we would reconnect sometime, somewhere, just didn’t know when or how.

This past June, I found out unofficially that the President was making a special surprise appearance at NYC’s nightclub SOBs, to perform briefly with his son, T-Micky who has followed in his musical footsteps.

Arriving at SOBs as usual on a Friday night for the first part of the evening’s salsa dancing party, I spotted the Haitian secret service checking the place out.  SOBs was abuzz with activity that to the unsuspecting eye probably had no idea that a president would soon be in the house.  The Haitian party on a good night doesn’t start before 12:30 a.m. so after salsa dancing for a few hours, I made myself comfortable and waited, and waited, and waited.

I learned that the President had slipped in through a back entrance… Duh, yeah, it makes sense they wouldn’t walk him through the front door and across a nightclub.  But I still see him as a friend and not a political figure.  With SOBs my home-away-from-home on Friday’s for the past number of years, I know all the staff and my way around so I just strutted into where they were holding him.

Through a crowd of men in suits talking loudly in Kreyol, he turned, saw me, and said, ‘Suzan!’ with a huge smile.  Everyone watched as I walked through to get my first presidential hug.  It was a fantastic, yet surreal reunion.  He and I had hugged many a time over the years, but it felt different this time – more powerful and commanding – but of course, he is the Commander-in-Chief.  As he was ready to head upstairs to the stage, we walked arm-in-arm until the secret service pushed me away.  Yeah, they do surround a president when he’s on the move.  I thought I was dreaming…

I made my way through the crowd of Haitians to the foot of the stage, my perch over the years when he performed as Sweet Micky.  The audience went crazy as this was unadvertised, a total surprise. I just basked in our reunion and the sweet sounds of Kompa music.

Until the presidential results are announced and his successor is sworn in, Micky is still the president of Haiti so I’ll patiently wait until his term is up when I can reconnect with him and Sophia as civilians.  In the meantime, I shall continue to smile at the memory of my first presidential hug.

Susan JacobsBIO

I’m a world traveler, salsa dancing, yoga practicing, wanna-be Buddhist, and perpetual work-in-progress.  I believe we are co-creators of our lives and that anything is possible when we get out of our own way.  Giving voice to things that matter, sharing stories, and spreading ideas is my heart and soul.

For-hire, I’m a copywriter, content developer, and on- and off-line marketing strategist working with coaches that are looking to make the world a better place through human evolution. The strongest selling point and differentiator for your as a coach is your personal journey and transformation. As a wordsmith, I make sure that your essence is conveyed to speak directly to your idea client, that your content and marketing are in alignment with the high quality of the product of services you offer, and are consistent across the board – website, blogs, newsletters, LinkedIn, and PR and branding materials.

I specialize in cutting through the noise and clutter with authentic, engaging, easily accessible content. From a 25-year career in PR, marketing, and branding I’m able to work to look at all aspects of your business and brand and provide a ‘fresh’ perspective, as an outsider, who creates content that anyone can understand.

I’m a contributing author to the recently published book “Pain, Purpose, Passion: That Was Then, This Is Now,” and my personal essays have appeared in FourTwoNine Magazine, Aquarian Times, Spirituality & Health, PR Week, and IndieWire. I’m working on her first memoir about my holistic healing journey through a hyperthyroid and Graves’ disease for The Round House Press. I’m also a guest blogger for Yogic Living and Identity Magazine. I live in Brooklyn and can be found at:

Website | LinkedIn | Twitter

To join my tribe of kick-ass women like Susan who is on a mission to impact the world with their own unique talents and in their unique style come over to Get Out Of Your Head.

The Silent Warrior – Are you energetically constipated?

This is my personal truth.

The beauty of being a woman is the fact that I’m so complicated and I have more emotions than hairs on my head.  I love it!

Yet with this brilliant complication I can create a lot of stories and drama in my life – and I’m not the only one Sister.

Research shows that women are three times more likely to suffer from constipation than men.  In other words, we’re more full of shit.  I have noticed that constipation normally comes from loading food with meaning instead of what it is – fuel for your body.

Let me demonstrate by use of my favorite – chocolate.  Man eats chocolate because he felt like one and it tastes good.  He throws the wrapper in the bin.  His body uses the energy and that which he does not consume he stores as fat or shits out.  Done.  He will even slap his fat ass whilst looking in the mirror and say “Looking good Handsome”.

Woman (who has been starving herself to loose the last 500 grams) eats chocolate because apparently she is emotionally insecure which means that now the chocolate is a sign of weakness.  She feels guilty “OMG I ATE A CHOCOLATE!  I’m such a failure!!”  So needs to punish herself by skipping supper.  Her body reacts by throwing her metabolism into starvation mode “Oh FFS here we go again, hold on to everything you’ve got girls because who knows how long it will be before we get something again!” and she holds on to everything, even the shit that was supposed to go out.  As she gets more constipated, she feels more and more bloated (I’m being punished for enjoying the chocolate!) and whatever she now puts into her body makes her feel worse.  So she stops putting anything in.  It’s a vicious circle.

I see the same pattern happen in business and hell yes girl, I can see it because I have lived it!

Business is tough and you are going through a financially challenging time.  Finally you open yourself up to receive some money and immediately think “OMG this is too good to be true!  I have to hold on to this for dear life because I don’t know how long it will be before I get anything again” and you become constipated because you are blocking the flow.  Thing is, energetically we require flow so this holding on due to a belief in scarcity (and fuck, who can blame you?) makes your soul feel unwell and bloated.  So you start pushing away money thereby reinforcing your belief in scarcity.

There is a flip-side to the coin as well.  Money comes in and you get such a big fright that you immediately spend it on meaningless shit that brings instant gratification but which in no way supports you to grow to the next level.  Now the guilt kicks in and you block the flow because you need to be punished for your frivolous spending and you are not clever enough to manage finances.  Blah blah blah.

Both of these lead to energetic constipation aka you’re full of shit.

When I train and food is fuel, my body goes like clock-work.  I’m not kidding.  I can even eat a slab of chocolate and not a gram of weight is put on.  My body is simply this efficient machine which uses the energy and discards the rest.

When I’m in flow in my business and finances, the same applies.  Money is simply an energetic means to an end.  It supports me in my journey of growth in order for me to live my life purpose.  So money comes in, I use it to get the support I need in my business and personal life, I use it to do the things that lights me up and increases my vibration so I can serve on a higher level, I ensure that I invest some because this makes me feel like a financial powerhouse and that feels fucking awesome, and all of this opens me up to receive more.   And by receiving more I can give more.  I win, you win, the Big U smiles.

So if you are feeling energetically constipated I want you to take a deep breath, sit your sexy ass down, and write down all you desire to have that will really support you in taking your business to the next level.  This could be a VA, a cleaning service, an Au Pair, a coach, maybe even a regular massage.  Write it down then do the research to find out how much it will cost.  Then comes the fun part – start calling in the money!!  You know what I’m talking about – the dream board, the goal, the affirmations, taking inspired action.  This shit works.

KEY!  When the money comes in, use it for the purpose you have manifested it for.  Believe that more will come because it will.  Plus you will have the support you require to get to the next level and make even more.

This is not magic girls.  It’s Universal Law and it works!

If this resonates with you I invite you to come join my tribe of kick-ass women who do it in stilettos or sneakers but who do it embracing their own style without apology.  Find us Get Out Of Your Head.

Until next time, walk with honor!

The Silent Warrior – The story of the butterfly’s struggle

This is my personal truth.

I’m sure you’ve heard the story of the butterfly, but allow me to refresh your memory.

‘Once a little boy was playing outdoors and found a fascinating caterpillar. He carefully picked it up and took it home to show his mother. He asked his mother if he could keep it, and she said he could if he would take good care of it.

The little boy got a large jar from his mother and put plants to eat, and a stick to climb on, in the jar. Every day he watched the caterpillar and brought it new plants to eat.

One day the caterpillar climbed up the stick and started acting strangely. The boy worriedly called his mother who came and understood that the caterpillar was creating a cocoon. The mother explained to the boy how the caterpillar was going to go through a metamorphosis and become a butterfly.

The little boy was thrilled to hear about the changes his caterpillar would go through. He watched every day, waiting for the butterfly to emerge. One day it happened, a small hole appeared in the cocoon and the butterfly started to struggle to come out.

At first the boy was excited, but soon he became concerned. The butterfly was struggling so hard to get out! It looked like it couldn’t break free! It looked desperate! It looked like it was making no progress!

The boy was so concerned he decided to help. He ran to get scissors, and then walked back (because he had learned not to run with scissors…). He snipped the cocoon to make the hole bigger and the butterfly quickly emerged!

As the butterfly came out the boy was surprised. It had a swollen body and small, shriveled wings. He continued to watch the butterfly expecting that, at any moment, the wings would dry out, enlarge and expand to support the swollen body. He knew that in time the body would shrink and the butterfly’s wings would expand.

            But neither happened!

The butterfly spent the rest of its life crawling around with a swollen body and shriveled wings.

It never was able to fly…

As the boy tried to figure out what had gone wrong his mother took him to talk to a scientist from a local college. He learned that the butterfly was SUPPOSED to struggle. In fact, the butterfly’s struggle to push its way through the tiny opening of the cocoon pushes the fluid out of its body and into its wings. Without the struggle, the butterfly would never, ever fly. The boy’s good intentions hurt the butterfly.’

This is such a powerful story and so relevant in our society.  I see it all the time – people trying to save others from their struggle thereby robbing them of the opportunity to get strong enough to thrive.  If we dig deeper we start realizing that this desire to save in fact has nothing to do with our love for the other person but rather for our own feelings of discomfort to witness the journey.  It is us who don’t want to feel the pain, us who don’t want to feel the struggle.

You might think that I’m an insensitive bitch and wonder how on earth I could be a coach when I don’t want to save my clients from their struggle.  Between you and me, I was told at Varsity to please never become a social worker because I would have every student in tears during our role plays.  Yet I could see their shifts during our talks which happened through their tears and their pain.  I understood that none of my fellow students had the balls to witness pain and since I don’t think of pain as a negative, I am comfortable in its presence.  I’ve been blessed with plenty of it in my own life through which to learn and grow.

I do believe this is my super power as a coach.  I am comfortable with my clients’ pain and struggle.  I am able to hold the space for them to move through it instead of staying stuck or worse, turning away from it for short-term relief only to have to go through the same lessons again and again.  Because there is no cheating in life – your journey has a start and an end and you have to get through the muddy parts in order for you to move forward.

The beauty of pain is that it only hurts until it stops hurting!  Understand that it is a message in your brain, and you have the power to learn the message and change for a more pleasant message to be given from your brain.  Isn’t that just the best fucking news you’ve had all day??  Pain is temporary, victory is forever!

Walk with honor.

I am super excited to announce that I will be launching THE group program that will allow you to embrace the concept of pain and teach you how to move through it so that you can become victorious in life.  If you want to be first to know the what, where and when join my list of VIP women today.

Death is inevitable – not living is a choice.

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The Silent Warrior – Settling for ‘good enough’.

This is my personal truth.

When did it all start?  Bet you can’t even remember.  Like the story of the frog in the water society has slowly let go of it’s levels of excellence and started settling for ‘good enough’.

Once again I do believe that it is the distortion of truth by a dare I say mediocre (puke) society that has started telling us that where we find ourselves today is perfect and exactly where we are supposed to be, and as long as we have done ‘our best’ that is all that can be asked of us.  So people try a little and when they fail they say that it all happened for a reason and it is still perfect for where they are today because they gave their best.

Bullshit!

Where we find ourselves today is the perfect place from which to start working our asses off to achieve the goals we desire to achieve.  There is no ceiling on our abilities – there is no ‘our best’.  We might work hard for our circumstances today (if you wake up sick you would be stupid to go run a marathon, although some of us have done that as well and lived to tell the tale) but we use today to keep on improving – to keep doing better.

Worst of all, every time we settle for ‘good enough’ our mates rally around us and pat us on the head telling us ‘what a good girl, you gave it your best, it’s all we could ask of you’.  And our little egos feel stroked and cuddled and we like our friends for keeping us fucking average.  Fitting in with the average masses.  One big happy family.

Or are you?

What I know is that the reason you get excited about a really big goal is because your soul sits up and says ‘Holy Shit YES that will be magnificent because we can finally taste our greatness!!’ and you have energy galore, enthusiasm and you feel amazing.  Then the hard work kicks in which you’re not used to because up until now you have always done ‘enough’ for it to be ‘good enough’ so you get tired.  Throw in on top of this all those caring friends who want you to feel good and you start losing your spirit, your grit, you start sinking back down into the pit of average and your soul fucking howls her sorrow like a lone wolf on the mountain top.

Happy my ass.

Have you ever considered the price you are paying by not holding yourself to a standard of excellence?  You have okay health, okay relationships, okay business, okay money, okay body, okay results.  And you feel okay.  Compare this to having excellent health, excellent relationships, excellent business, excellent money, excellent body, excellent results.  Tell me you won’t feel fucking amazing!

It’s time to break the cycle of settling for just ‘good enough’.  Have a look at your life today and ask yourself, where am I really holding myself up to the highest standards compared to the best of the best in the world?  Where am I falling short?  What do I need to change?  And do just one thing.  Just one thing today to give you a taste of excellence.  Even if that is a superb cup of coffee if you normally settle for instant.

Life is too short to settle for ‘good enough’ darling.  Because every day you do, your soul is weeping at the loss of your magnificence.

Walk with honor.

I am super excited to announce that I will be launching THE group program that will stop you from settling on ‘good enough’ and raise your levels to excellence.  If you want to be first to know the what, where and when join my list of VIP women today.

Death is inevitable – not living is a choice.

Get on my VIP list and be the first to get the inside scoop!

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