This is for innovators, rebels and disruptors who have the audacity to challenge the status quo, doing what they want, when they want, where they want, how they want, AND banking money.

Failure is no longer an option.

Not here.

Not with me.

A soul-letter to the purpose-driven entrepreneur who’s done with the struggle when you KNOW you were born for more…

You may feel that you were born for greatness – yet for some reason you think that you’re not quite good enough yet (I felt like that ALL the time).

You might believe that you’re here to do it differently – yet self-doubt makes you look around at how everyone else is doing it, resulting in you either continuously signing up for the next course or feeling so insignificant compared to them that you become paralysed (Been there, done that).

Hell, you might even think that you desire to be more than good, you want to be legendary – and then shrink in front of the outraged voice in your head screaming who the hell do you think you are? (I know that voice well).

It took me years of internal work, external work and everything in-between, to finally figure out that the maze of confusion only leads to overwhelm and exhaustion, and if you’re serious about success, you have to keep it SIMPLE.

I’ve learned that business comprises of three aspects and without mastering all three, we continuously end up out of balance, out of whack, out of control,

and not making money!

For way too long I’ve witnessed those who are soul called, struggle with the insanity of creating magic in a system designed to breed conformity, sucking away confidence, bleeding the artist,

Until there’s nothing left of you

but a dried up husk.

Constantly finding yourself looking around and thinking

“I don’t belong!”

It’s a lonely place to be.

Because honestly, you don’t belong with the masses Darling.

You belong with the creatives, the artists, the healers.

Soul called – Soul led.

I remember a time when entrepreneurship was for those who dared to break the rules.

Those who looked at what was and knew there was another way.

They were faithful to the muse,

Committed to the art,

Willing to fail,

Until they succeed.

Those who didn’t give a fuck of HOW.

You simply knew that within there’s a vision,

A calling,

A passion,

That sometimes feels so strong,

You could hardly breathe.

Constantly finding yourself crying,

Because you cannot contain the desire that burns through your sleep.

And then,



Convinced you that there’s an actual cookie-cutter recipe to follow,

For you to have success,

And if you don’t,

You’re doomed to fail!

Yet you have no clue why it’s not working.

God knows you’re trying.

You’re signing up for the programs.

You’re doing all the challenges.

You’re working harder than anyone else you know.


You’re broke

You’re exhausted

You’re overwhelmed

You’re fed up AF!

Before you throw in the towel I want you to know


There’s fuckall wrong with you.

You have everything you need to succeed inside of you.

You simply need to get your head out of the confusion,

Into a space of simplicity, clarity and focus,

So you can reconnect with your brilliance.

And from this space,

You will create


And have those fuckers eat their words.